We’ve often used the “homepage redesign project” as a testing ground to see if designers could give us that path into a transformed Nextiva.  It’s the ‘blank canvas’ approach– if we had to build the website from scratch, what would it look like?  How would it feel?  Why would a visitor be drawn in?

While this project is fairly open in terms of delivery format, having these elements will be helpful for understanding your creative vision and choices:

• Med-Fi homepage design in Figma

  • This can be a simplified version of a homepage just to get the concept across. Important areas include: really strong hero/above-the-fold, social proof, section explaining the platform, call to action and form.

  • Feel free to use copy/content/visuals from our current site, but I’d rather see complete freedom in expressing who we are and what we do.

  • No need for design system creation or compliance

• A creative approach that accomplishes goals in service to our brand:

  • Easier to interact with and understand

  • Feels less corporate and more real / human

  • Embraces design in the same way Nextiva thinks… Fearlessly

  • Is focused on the core value customers get from the platform and our service

  • Clearly separates us from the pack of competitors

• Thought process behind your creative

  • What have you interpreted about who we are?

  • How did that unfold into the design language you chose?

  • What is your concept achieving that our current one does not?

• Lastly, some things we need to keep:

  • Blue is our color. We’ve had several iterations of blue, and plenty of other colors are welcome to join; but we will always bleed blue.

  • Our logo and XBert icon are locked in place. We have a few iterations of each, but in general, messing with these will cause more friction than opportunity.

  • I’d recommend sticking with our font, Söhne (test font here).  Weights can be used as you’d like, but using this font will help avoid distraction from the rest of the design language built.

Past iterations of Nextiva’s website below. This is less about building guardrails and more about getting into the mindset of what our CEO likes and the willingness to go deep on new explorations.

• Current

• 2023

• 2021

• 2020

• 2019

• 2018

And finally, some companies we draw inspiration from in their branding/creative (no particular order):

• Writer

• Brex

• Intercom

• Superhuman

• Webflow

• Frame.io

• Zendesk

• Ramp

Just to put some boundaries on expense, we could probably aim for this effort to be between 20-40 hours.  We can also establish some checkpoints so that we both feel confident the creative execution is going in the right direction– open to however you’d want to structure that.