Key Responsibilities:

Role Summary

Reporting to the Brand Director, the Production Designer supports the Marketing and Brand team by producing, adapting, and finalizing on-brand creative assets across print and digital channels. This role is execution-focused and detail-driven, ensuring work is accurate, consistent, and delivered on time across multiple stakeholders and deliverable types.

This position requires strong bicycle industry knowledge and comfort working with detailed bike and component content, including specs, model naming, compatibility, and product storytelling. Accuracy matters—this role helps ensure consumers and dealers receive clear, correct information across every touchpoint.

Role and Responsibilities

Production Design and Asset Creation

• Produce and adapt creative assets across marketing channels, including: web graphics, email assets, paid media units, social assets, presentations, dealer tools, POS/POP, event signage, print collateral, and internal communications.

• Execute design updates, resizing, localization, and versioning across regions, languages, and formats.

• Apply brand standards consistently across all outputs, ensuring alignment with current guidelines and templates.

Bike Content Execution and Accuracy

• Build and format detailed bike content: model lineups, spec tables, feature callouts, component breakdowns, comparisons, pricing sheets, dealer documents, and product launch toolkits.

• Ensure accuracy and consistency across product naming conventions, specs, and terminology.

• Collaborate with Product Marketing, Product, and Sales to confirm details and keep materials current as information evolves.

File Prep, Quality Control, and Delivery

• Prepare print-ready and digital-ready files (proper specs, bleeds, packaging, exports, naming conventions, etc.).

• Manage proofing rounds and ensure accuracy across copy, product specs, pricing, and brand consistency.

• Maintain high attention to detail across typography, layout, image quality, and technical production requirements.

Collaboration and Workflow

• Work collaboratively with stakeholders across Marketing, Product Marketing, Digital, Sales/Trade, Sports Marketing, and PR to interpret requests and deliver production-ready outputs.

• Support the broader creative team by translating concepts into final outputs efficiently and reliably.

• Manage multiple deliverables at once, maintaining clear communication around status, deadlines, and revisions.

Asset Management and Organization

• Organize and maintain libraries of templates, working files, packaged assets, and final exports.

• Maintain file structure, naming conventions, version control, and archive processes to support team efficiency and future reuse.

Applicant Should Possess:

• 3+ years of production design experience in an in-house brand, agency, or high-volume marketing environment.

• Bicycle industry knowledge is required — comfortable working with detailed bike specs, components, product naming, and technical terminology.

• Strong proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop required).

• Strong understanding of print production (prepress, bleeds, color, finishes) and digital export requirements.

• Excellent organization, time management, and attention to detail; able to manage multiple projects and deadlines while producing accurate, high-quality work.

• Strong collaboration and communication skills with cross-functional stakeholders.

• Experience working with brand systems and applying standards consistently across varied outputs.

• Bonus: Figma familiarity, light motion/GIF work (After Effects), and experience with DAM systems or templating workflows.

Core Skills / What Success Looks Like

• High-volume output with consistent quality and minimal rework.

• Trusted owner of versioning, formatting, and production execution across campaigns and launches.

• Strong technical accuracy in bike content and product details.

• Improved scalability for the team: faster turnarounds, cleaner files, smoother approvals.

Range - $70,000-$80,000 CAD