About the Role

We’re looking for a hands-on GTM + GA4 expert to audit, fix, and fully own our tracking setup across a custom-built platform. You’ll be working directly with a custom-coded environment and expected to bring precision, clarity, and clean data.

If you love making messy tracking setups bulletproof, you’ll enjoy this.

What You’ll Do

• Audit our current tracking setup and identify gaps across the full funnel

• Configure end-to-end tracking from landing page → key conversions

• Set up and validate two core conversion events for purchases.

• Implement everything via Google Tag Manager (client-side only)

• Capture and pass user data securely for Enhanced Conversions

• Ensure clean data flow between GTM, GA4, and Google Ads

• QA everything so we can trust the data fully
  
  

Requirements

• Proven experience implementing GTM + GA4 on custom-built websites

• Strong understanding of the dataLayer and event architecture

• Hands-on experience with Enhanced Conversions

• Experience debugging and validating tracking across tools

• Ability to work independently and communicate clearly on what’s broken and how you fixed it
  
  

Nice to Have

• Experience working with marketplaces or two-sided platforms

• Familiarity with subscription funnels and payment tracking

• Experience improving attribution accuracy for paid ads
  
  

Engagement Details

• Hourly contract

• Flexible hours, async-friendly

• Potential for ongoing work if it’s a great fit