We're building the anti-Hallmark. If Hallmark is Britney, we're Avril — hyperpersonalized, emotionally raw, and powered by state-of-the-art generative AI. Looking for an Art Director /Creative Leader to build and lead our design team.  

About Us

We're an award winning 18-person team of engineers, product managers, designers from Shutterfly, CivitAI, Playground, and Gelato creating something the greeting card industry has never seen: a platform where every card is genuinely personal — not "pick a template and swap the name" personal, but holy-shit-how-did-they-know-me personal.

Our MVP launches in January. The tech is real. The team of believers is stacked, we have 6-7 competitive moats and a slam dunk marketing plan in place. Now we need a creative leader to own the vision.  

The Role

You'll be our first Art Director — equal parts hands-on creator and team builder. This isn't a "manage from a distance" gig. You'll be in the trenches crafting prompts, directing style, and shipping designs while simultaneously recruiting and leading the design team we'll scale into 2026.  

What you'll own:

Creative vision across hundreds of art styles, character transformations, and typography systems

Recruiting and hiring designers, illustrators, and prompt specialists

Generative AI workflows — you'll prompt, iterate, and art-direct outputs from Flux, NB Pro, and other models

Hero fonts and copywriting direction that actually sounds like a human wrote it

The look and feel that makes Millennials and Gen Z stop scrolling  

You're our person if:

Your portfolio makes people feel something (not just "that's nice")

You've shipped consumer products people actually use

You're fluent in generative AI tools — prompting is a creative skill, not a chore

You have range: editorial illustration, character design, bold typography, emotional storytelling

Have experience managing designers, reviewing their work and delegating

You understand pop culture and social media trends the way a DJ reads a room

You can recruit talent and give feedback that makes people better

Print production knowledge is a plus (we ship physical products) And most of all, you see yourself as a disruptor, you think outside of the box and understand what hyperpersonalization truly means. 

This is probably not for you if:

You think AI is a threat, not a tool

You need months of process before shipping

You're precious about your designs getting iterated

You want a big-company pace.  Those other companies will try to acquire us in a few years.  

The Details

Commitment: Full-time contractor, potential conversion to FTE

Compensation: Competitive rate + equity conversation on the table (the equity in itself will enrichen you far more than any short term compensation)

Location: Remote (US preferred, flexible for exceptional candidates)

Start: Mid-December 2025

Duration: Ongoing — we're building a company, not a campaign  

Why Now

January MVP. Growing team. Category-defining product. The greeting card industry is a $30B dinosaur waiting for a meteor. We're the meteor.

If you want to build something people will actually remember, let's talk.  

To Apply

Send your portfolio to [email protected] and a short note on:

A design you made that you're emotionally proud of (not just technically)

Your experience with generative AI tools

When you could start.  

Do NOT send us an AI generated cover letter, it will immediately be deleted! Applicants located in USA, Canada and UK will be given preference.