Defi Social Media Manager


Date listed

2 months ago

Employment Type

Full time




$50k - $100k

We are seeking a Senior Social Media Manager with deep experience in the blockchain, cryptocurrency, and web3 culture. This role will be a core part of our social media team. This team player will be responsible for developing, executing, and overseeing social media content strategies, content calendars, and staying on top of social innovations. The ideal candidate is a crypto native - a true “degen” - who lives and breathes crypto culture across X, Farcaster, Lens, and Discord.

TLDR About Hype

  • Hype is the leading agency in web3, founded in 2017
  • Work with leading web3 projects
  • Fully-remote, flexible hours, team of 80+ people
  • 20 days paid vacation
  • Competitive salary and future bonus opportunities

Who we’ve worked with:

  • NEAR, BNB Chain, Ethena Labs, EigenLayer, Algorand, Polygon, dYdX, Sui, Dfinity, Ledger, Radix, Chiliz, Celo, Sei, Bitfinex, Mantle, Gnosis.


  • Gain a deep understanding of client’s growth stages, goals, and transform their needs to a social strategy across channels like Twitter/X, Web3 Social (Farcaster, Lens, etc)
  • Manage social media channels, including content creation, scheduling, and community engagement - both a mixture of evergreen and reactive content
  • Work closely with the client and the creative department to determine what creative support (static, video, GIF) is needed to achieve goals
  • Social listening: Be our clients’ eyes and ears on social media, spotting emerging themes and narratives
  • Monitor social media performance metrics and provide insights for optimization and improvement. Report and evaluate metrics such as follower growth, impressions/reach, engagement rate and use data to inform new social media strategies
  • Stay up-to-date on web3 / crypto market, onchain social, and wider economic trends. Continually be on the look-out for new social media campaign ideas, strategies and tactics that could help take results to the next level.

Job requirements

  • Actively managed social media for 1+ years either in a web3 project or web3 agency
  • Strong understanding and love of crypto culture, ideally you’re a “degen” who is in pulse with what’s happening in the market and latest campaigns
  • Be a versatile marketer, adept at wearing multiple hats and thriving in a dynamic environment
  • Deep immersion and understanding in one of the web3 pillars (e.g., DeFi, Trading/Alpha, L1s/L2s, Consumer Dapps)
  • Strong understanding of web3 growth tactics such as community campaigns, airdrops, and web3 meme culture
  • Excellent writing and communication skills in English
  • Great interpersonal, and organizational skills
  • Proactive marketer willing to start and test new tactics

Nice to Have:

  • Agency/consulting background
  • Connected to other crypto networks, KOLs and communities
  • Experience being in DAOs and with governance proposals.
  • Experience with managing questing, whitelisting, airdrop campaigns
  • Written proficiency in other languages
  • Deep experience with social scheduling and social analytics tools
  • Proficiency in analyzing data, including Google Analytics, Web3 growth tools, and other key social media analytics tools.

Application process:

  • Please submit your CV in the next steps
  • Complete the next prompts - 3 paragraphs about: Why Hype? Your experience, 3 crypto orgs you are excited about in 2024 & why?
  • Applicants will have two interviews, initial and then Exec team.

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