The Hotelplan Group is the leading Swiss tour operator in Europe. Digitalization is a crucial element of our strategy so we are looking for an experienced Digital/Web Analytics Specialist to support us in analysing and optimizing our digital channels. About the role

• Help define and drive our web analytics strategy
• Analyse data from various online channels to provide insights and recommendations to optimize our digital channels and improve customer experience
• Manage web analytics tools and implement tracking codes and tags to collect timely and accurate data in collaboration with our product teams and developers
• Develop powerful dashboards that enable data-driven decisions in close collaboration with business stakeholders
• Stay up-to-date with web analytics best practices, industry trends, and the latest tools and technologies.

• Experience working in a digital marketing role where you analyse complex data to measure the performance of various online channels
• Strong analytical skills and experience translating complex data into clear and actionable insights
• A good understanding of digital marketing practices (including SEO and SEM) and experience with Google Marketing Platform including Google Tag Manager and Looker Data Studio
• Good SQL skills/Big Query are a plus
• Excellent communication and presentation skills and interest in the travel and hospitality industry
• Very good knowledge of English, German is a plus

• Be part of “Hotelplan”, a well established Swiss owned Group
• Be part and shape the digital transformation across a diversity of customer segments, brands and products
• International, dynamic and diverse culture located across multiple European cities (mainly in CH, DE & UK).
• You will be challenged to grow and create with us and as we are building a digital company/business.
• Great office environment located at Potsdamer Platz.
• Competitive compensation package.
• Permanent German employment contract.
• Employer funded pension