WHY WE’RE LOOKING FOR YOU: 

The content Retool creates is an important part of how we show up in the world and connect with our target audiences. How well we craft, optimize, and distribute that content matters—and we’re constantly striving to make the very best developer-centric content out there.

As Content Marketing Manager, you’ll be a key player on our tiny but mighty Content team. Your mission will be to help us extend the impact of each piece of content we ship as we scale production and grow our owned channels—all while keeping the quality bar high and our developer audience front and center.

Leveraging your well-honed writing skills, you’ll produce thoughtful, meticulous, crystal-clear copy for our blog, social media accounts, landing pages, and more. Your excellent copy editing skills will be put to good use taking content drafted by freelancers and partner teams over the finish line. And with your knowledge of distribution, engagement, and SEO, you’ll make sure the content we ship is working hard and delivering value to developers—and that we’re constantly learning, using data to inform iterations, updates, and our growing content calendar.

WHAT YOU'LL DO:

Ideate, write, and advise on content as needed, including blog posts, guides, emails, ebooks, landing pages, social media posts, and more Own our day-to-day blog calendar and manage production, maintaining a super organized calendar along the way Meticulously edit copy and content across all channels Manage day-to-day posting and engagement on social (including but not limited to, Twitter/X and LinkedIn) Put forth data-informed perspectives as you monitor and report on owned content and social performance Help explore, strategize, spin up, and grow owned channels  Strategize, write, assign, and edit content aligned to our keyword and SEO strategy Advise on and execute against our organic distribution effort Support special content projects

THE SKILLSET YOU'LL BRING:

6+ years of work experience in content, editorial, marketing. (A combination of hands-on content marketing experience + technical experience in developer relations, software engineering, or docs works too!)  Experience working with technical content and writing for developer audiences A very solid understanding of SEO best practices Familiarity with social media engagement  and community-building strategies Deep understanding of content metrics Experience working with project management tools (e.g., Asana, Monday, ClickUp, etc.) Plus, you’ve got your finger on the pulse of great tech/technical content

Bonus points:

Video or audio editing skills