Hiring Demand Generation Manager | OneSignal

Demand Generation Manager


Date listed

1 month ago

Employment Type

Full time



Glassdoor Rating

5/5 (5 reviews)

OneSignal is a leading omnichannel customer engagement solution, powering personalized customer journeys across mobile and web push notifications, in-app messaging, SMS, and email. On a mission to democratize engagement, we enable over a million businesses to keep their users - including readers, fans, players and shoppers - engaged and up to date by delivering 10 billion messages daily. 

1 in 7 new apps launches using OneSignal! We support companies in 140 countries, including Zynga, USA Today, Bitcoin.com, Upwork, Tribune, and many more - from startups and small businesses just getting off the ground to established companies communicating with millions of customers.

We’re venture-backed by SignalFire, Rakuten Ventures, Y Combinator, HubSpot, and BAM Elevate (read more about our recent Series C!). We’re a remote-first company, offering remote work as the default option in the United States in California, New York, Pennsylvania, Texas, and Utah as well as in the UK and Singapore - with plans to expand the locations we support in the future. We also have offices in San Mateo, CA, New York City, and London, UK. 

OneSignal has a lot of the great tech startup qualities you'd expect, but we don't stop there. Our massive scale and small team, emphasis on healthy life balance and kindness in all our interactions, and focus on ownership and personal growth make OneSignal a uniquely great place to work. 

About The Team:

We’re looking for an experienced Demand Generation marketer to help build our emerging demand gen program, with the goal of driving qualified opportunities for our sales team as well as self-service account sign ups and paid plan purchases. This role will oversee our lead generation strategy, build out our lead nurture program, improve handoff and follow up coordination with the sales development team, and test new channels for demand generation. This role reports to our Lifecycle Marketing lead and will drive both strategy and execution, working closely with the rest of the marketing team, SDR lead, RevOps, Marketing Ops, Sales and others.

What You'll Do:

  • Help uplevel our inbound and outbound lead generation program, developing strategy and improving our process, while driving the day-to-day execution
  • Diversify our lead generation channels to drive more leads across our self-serve and direct sales businesses
  • Help develop a scoring model and technology to identify PQLs and create sequences to help them progress down the conversion funnel
  • Work closely with our paid media manager and events manager to ensure high-quality leads are being nurtured and converted down funnel
  • Manage consistent communication between the marketing team, SDRs, and sales leadership to gather and act on input and feedback on our campaigns
  • Develop and drive reporting, including consistent forecasting and reporting on individual campaign results
  • Partner with RevOps and Lifecycle Marketing to ensure a smooth lead experience and troubleshoot any technical issues
  • Build and execute demand generation-focused campaigns in Marketo
  • Work with ops and the content marketing team to evolve and mature our gated content strategy. Drive the evolution of our lead scoring program and process in partnership with MarketingOps
  • Work with BI to identify areas of opportunity to improve data usage in our campaigns

What You'll Bring:

  • 5+ years working in marketing, with a minimum 3 year in a B2B SaaS demand generation-focused role
  • A data-driven and revenue-focused mindset and are excited about consistently testing, measuring, and iterating
  • Excellent communication, attention to detail and ability to work cross-functionally 
  • Comfort owning a number, specifically driving quality MQL’s that deliver qualified pipeline 
  • Strong project management skills and the ability to manage end-to-end campaigns
  • Ability to think creatively, including writing compelling campaign copy
  • Familiarity with a marketing tech stack is a plus; Marketo experience preferred

The New York and California base salary for this full time position is between $115,000 to $135,000. Your exact starting salary is determined by a number of factors such as your experience, skills, and qualifications. In addition to base salary, we also offer a competitive equity program and comprehensive and inclusive benefits.

Qualities we look for:

  • Friendliness & Empathy
  • Accountability & Collaboration
  • Proactiveness & Urgency
  • Growth Mindset & Love of Learning

In keeping with our beliefs and goals, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on 'protected categories,' we also strive to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place in our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on OneSignal. Please inform us if you need assistance completing any forms or to otherwise participate in the application and/or interview process.

OneSignal collects and processes personal data submitted by job applicants in accordance with ourPrivacy Policy - including GDPR and CCPA compliance. Please see our privacy notice for job applicants.

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