Hiring Head of Marketing | Welcome

Head Of Marketing

Welcome

Date listed

1 month ago

Employment Type

Full time

Remote

Yes

Employees

51-100

Welcome is a Webby-Award winning webinar platform designed for marketers to host jaw-dropping experiences that drive revenue.

We are on a mission to help marketers unleash the power of digital storytelling and consistently close sales. Stories shape our perspectives, strengthen our human connections, and spur us into action. Using video technology, design, and smart data, we’re able to drive results like never before, while reaching people right where they are.

We are backed by top VCs; our founders, investors and advisors are from Google, Facebook, Yahoo, InstaCart, Dropbox, Slack and more.

We are composed of a diverse group of entrepreneurs, dreamers and builders who believe that exceptional, high-quality experiences can seamlessly bring people together, invite collaboration, and provide a meaningful sense of belonging. If you align to these principles and have what it takes, we’d love to hear from you.

The Role: This is an incredible opportunity for the right person to have a massive impact on Welcome’s business. We’re looking for an experienced, dynamic, growth-oriented Demand Gen Leader to create, execute, and drive programs that help build our sales pipeline. Reporting to the CEO, this result-oriented person will own the overall marketing demand generation strategy including: SEM, SEO, ABM, and additions to the marketing technology stack.

Your Responsibilities: Fill the sales pipeline and accelerate the velocity of prospects. Develop and align your growth plan internally across the teams. Partner with and provide expertise to business development and sales teams on demand gen programs and approaches. Manage the buyer’s (and influencer’s) journey. Understand our buyer personas. Ensure that we are reaching and engaging with all of our prospects. Optimize our approach to lead nurturing. Implement demand gen campaigns across channels: email marketing, SEO/SEM, social, video, web, display, virtual/hybrid events. Driving organic growth through partnership with the content team. Identify and test new methodologies. Maintain campaign performance reporting, highlighting successes, failures, trends, and opportunities. Leverage data to make smart decisions. Accurately measure and communicate the value and ongoing impact of demand gen investments. Optimize investments accordingly. Work with marketing and revenue ops to put in place the proper lead management/scoring/routing processes and ensure no lead is left behind. Employ proven ABM strategies when needed for specific accounts. Drive prospects to Welcome events.

About You: 5+ years of marketing experience in driving B2B demand generation. A minimum of 2 years of team management experience. Intimate knowledge of marketing technologies for everything from contact database building to digital to ABM. Experience working with Salesforce and Hubspot. Strong project management and process improvement skills. Understand the science of demand gen and the art of great marketing. A natural hustler with a contagious “can-do” attitude. A great communicator and a true team player. Obsessed with growth and building things while not being afraid to get your hands dirty. Persistent and have bias-to-action with a track record of performance. Able to think both strategically as well as be able to change direction quickly.

Our Investment in You: Competitive salary and equity Medical, Vision, Dental and Life insurance Fitness & internet reimbursements $1,000 home office and video conferencing budget (not including company-issued laptop for work) An incredible team with a great blend of hustle, productivity and a ton of fun Opportunity to work with tech’s best talent

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