Job Description:

We are looking for a passionate and creative Digital and Content Marketing Specialist to join our dynamic team. This remote position offers the opportunity to shape and execute marketing campaigns that drive funnel channel nurturing, demand generation, and growth.

As a Digital and Content Marketing Specialist at Blue Onion, you will play a pivotal role in expanding our brand presence, engaging our target audience, and driving customer acquisition. Your primary focus will be on creating high-value content and crafting effective email communication to nurture leads, educate customers, and enhance Blue Onion’s thought leadership in our industry.

Responsibilities:

1. Content Creation: Be the driving force behind our content marketing efforts. Create engaging and informative content, including blog posts, case studies, website content, and more. Ensure that all content is optimized for SEO and resonates with our target audience.

2. Email Communication: Own and manage all email communication, including lead nurturing, customer nurturing, educational content, and monthly newsletters. Craft compelling email copy that drives engagement and conversions.

3. Social Media Management: Take charge of our social media channels to enhance our thought leadership within the market. Develop and implement strategies for organic growth, community building, and engagement across relevant platforms.

4. Marketing Metric Tracking and Reporting: Monitor and analyze key marketing metrics to measure the effectiveness of campaigns. Prepare regular reports and provide actionable insights to continually improve our marketing efforts.

5. Other Marketing Initiatives: Collaborate with cross function teams on various projects and initiatives that contribute to our overall marketing goals.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field preferred.

• 2+ years of experience in digital and content marketing.

• Exceptional copywriting skills with a keen eye for detail.

• Proficiency in email marketing platforms and marketing automation tools (Hubspot).

• Strong understanding of SEO best practices.

• Experience in growing and managing social media channels for community building.

• Analytical mindset with the ability to interpret marketing data and adjust strategies accordingly.

• Excellent communication and collaboration skills.

• Self-motivated, creative thinker, and a strong problem solver.

• Knowledge of foundational of accounting function is a plus.

Compensation

$65,000 - $95,000 commensurate of experience