Pr & Branding


Date listed

2 months ago

Employment Type

Full time



Found on:

Responsive image Remote OK

Work with the best

WOO Network was incubated by Kronos Research, connecting traders, exchanges, institutions, and DeFi platforms with democratized access to the best-in-class liquidity and trading execution at zero or low cost.

The opportunity to work among individuals who are both driven and talented is few and far between. At WOO Network we believe that Web3 is all about breaking down barriers and bringing people together closer than ever before. Our mission of progressing decentralization in an industry that stands at the forefront of innovation has fostered an environment of ingenuity, perseverance, and fulfillment. Company Mission and Vision

To inspire confidence, higher performance and joy in every user.

We are building a world where we have more freedom and control over our finances. United by our innovative spirit and obsession with better design, we open access to the most compelling opportunities along with the tools to capture them. Our DNA Integrity - We act with integrity at every turn. Innovation - We never give up seeking creative ways. Teamwork - We value each other’s efforts. Openness - We are transparent with our processes. Courage - We are not afraid of mistakes. Urgency - We seize fleeting opportunities timely.

Picture a Tuesday morning at your current job. You use your judgement effectively to spot a solution for an apparent issue. The issue lies in an area that may not be in your jurisdiction, but you decide to offer your opinion anyway, however you struggle to have your voice heard. This is what we strive to change in the working environment at WOO Network. Your voice and opinions are always valued, and we work hard to maintain a culture that is flat, inclusive, and empowering. A Glimpse into Your Future at WOO

What will you be working on?

  • Develop and implement a comprehensive PR and brand strategy aligned with the company's overall goals and objectives, ensuring a consistent brand voice and identity across all channels.

  • Create compelling storytelling narratives and key messages that effectively communicate WOO’s mission, values, and unique selling propositions, including both our CeFi and DeFi platforms.

  • Collaborate with cross-functional teams to define and refine the brand positioning, value proposition, and target audience, ensuring brand alignment throughout the organization.

  • Build and maintain strong relationships with agencies, key media outlets, journalists, influencers, and industry experts to secure positive media coverage and generate brand awareness.

  • Serve as the brand ambassador, representing the brand in media interviews, industry events, and other PR-related activities to increase brand visibility and credibility.

  • Work together with the Marketing and Ecosystem teams to develop and execute campaigns and initiatives to promote brand awareness, product launches, and thought leadership activities, leveraging both traditional and digital PR channels.

  • Monitor and analyze media coverage, track brand sentiment, and provide regular reports on the effectiveness and impact of branding and PR initiatives.

  • Ensure brand consistency and adherence to brand guidelines across all communication channels, including social media, blog, website, ads, and internal communications.

  • Manage crisis communications and develop strategies to protect and enhance the brand's reputation during challenging situations.

  • Stay up-to-date with industry trends, brand management best practices, and emerging technologies to identify opportunities for innovation and improvement.

What qualifications are we looking for?

  • Bachelor's degree in marketing, communications, or a related field.

  • Minimum of 5 years of experience in brand management, PR, or corporate communications, preferably in a brand-focused role.

  • Minimum of 2 years of experience in a CeFi or DeFi company.

  • Proven track record of developing and executing successful brand strategies and PR campaigns that generated positive media coverage and brand visibility.

  • Strong network of media contacts and relationships with journalists and influencers.

  • Excellent written and verbal communication skills, with the ability to craft compelling brand stories and messages for different audiences.

  • Solid understanding of brand management principles and experience in maintaining brand consistency across multiple touchpoints.

  • Ability to work well under pressure, manage multiple projects simultaneously, and meet tight deadlines.

  • Strong analytical skills with the ability to measure and report on brand and PR campaign effectiveness.

  • Familiarity with digital marketing and social media platforms to leverage them for brand and PR efforts.

  • Proactive, creative thinker with a passion for staying updated on industry trends and incorporating innovative approaches into brand strategies.

  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

  • Fluent in English, with excellent written and verbal communication skills. Knowledge of other languages like Mandarin and Korean are a plus, but not essential.

Who will you be working with?

  • Maintain close collaboration with Marketing & Community, Operations, Product, Legal Teams.

What challenges will you face?

  • Fast-paced working environment.

  • Learning ability and communication skills.

  • Self-management ability and a team working with people from different countries.

Interested in Learning More?

  • Our hiring process begins by meeting with our People Team, who help facilitate the process of placing you in your new role. You can expect to share your experience and ideas in online video interviews with our hiring team, made up of management and potential new colleagues.

  • If you have experience in developing trading systems or financial-related products is a plus.

  • You can prepare for this interview by mentally organizing your strategies and opinions on topics such as Web3, cryptocurrency trading platforms, and your vision of how to succeed.

  • Share this! Don’t be afraid of friends or co-workers stealing this job! If you are amazing and smart we will find a place for you. Check out our External Referral Incentives Program as well. (https://boards.greenhouse.io/wooreferral/jobs/4698841003?utm_source=linkedin)

Salary and compensation

No salary data published by company so we estimated salary based on similar jobs related to Web3, Video, Marketing, Legal and Non Tech jobs that are similar:

$60,000 — $135,000/year

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