Director of Marketing
Location: Bryan, Texas
Start Date: Winter/Spring 2023
Are you an independent, forward-thinking, success-driven individual? Do you thrive in a fast-paced, entrepreneurial environment? If so, please read on.
Recently named one of the Top 100 Best Companies to Work for in Texas, Zweiacker & Associates is seeking an eager, innovative, and organized leader to lead our team as the Director of Marketing.
We are searching for an experienced, highly motivated, and creative professional with a passion for connecting current and future real estate buyers and sellers through content marketing, social media, and traditional marketing efforts. You will ensure a standard of excellence in brand awareness and marketing positioning while leading the team through successful social media and content marketing strategies to attract and obtain market share.
*Note: This is not a graphic design position. A great eye for design is a bonus, but this position will not require any design.
What Drives Us
At Zweiacker & Associates, we’re driven by our ZA Core Purpose: Make a meaningful and positive impact in others’ lives. We love serving our clients and community. We are full-time, full service, accomplished real estate professionals who lead with heart, purpose and a solution-oriented mindset. This is what we do best. It’s the ZA way. From first-time buyers to seasoned sellers, we help all our clients make informed decisions about their real estate investments.
Coordinate, plan, and execute digital marketing strategies including SEO, content, email, social media, and advertising campaigns while working in close partnership with cross-functional teams
Advise the team on marketing matters and execute a quarterly strategic marketing plan
Coordinate marketing projects from start to finish while maintaining brand standards
Research marketing trends, competition, and audience findings to evaluate the effectiveness and present findings to the team
Identify new and innovative growth strategies
Improve marketing standards by delivering innovative and creative ideas to generate campaign leads for sales and revenue purposes
Create social media strategies to build and maintain our social media presence
Measure and report performance of all digital marketing campaigns
Manage all media accounts including Facebook, Instagram, Youtube, TikTok, Linkedin, newsletters, and blog posts
Engage with and respond to users on social media
Create social advertising audiences, test, and refine audiences for most impact
Develop clear, compelling copy for various mediums (i.e., ads, blog posts, social media, newsletters, etc.)
Create newsletter campaigns to various audiences and report and track their results
Streamline company materials and campaigns to ensure a consistent and concise message
Manage website content, SEO development, and track analytics to ensure all content is updated and relevant
Meet deadlines in a fun, fast-paced, entrepreneurial environment
Ensure projects are completed with attention to detail while staying on schedule
Manage and/or collaborate on special projects as needed
Stay informed on marketing/design trends both inside and outside the real estate industry
Build long term relationships with team members, clients, and other stakeholders
Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies
Requirements Preferred Experience
Masters or bachelor’s degree in communications, marketing or related field required, or equivalent work related experience.
Minimum 5+ years of professional work experience
Proven experience delivering successful marketing strategies and campaigns through to market launch
Experience with google analytics, paid advertising, keyword research, A/B testing, and campaign driven ad management
Experience in social, print, broadcast, and digital media
Strong copywriting skills for social media content, brand narratives, marketing campaigns, and website content
In depth understanding of SEO and best practices for copy on websites
Up-to-date with the latest trends and best practices in online marketing and measurement
Comfortable working autonomously as well as collaboratively on a multitude of projects
Experience managing and collaborating with a team of independent thinkers
Experience with detailed event planning
Versatile thinker and able to problem solve with a can-do attitude
Works well with constructive feedback and stays cool under pressure
Ability to bring creative ideas and concepts to the table
Maintains an open mind to new ideas and suggestions
Excellent organization, project management, and written, verbal, and non-verbal communication skills
High competency in project and stakeholder management
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience confidently communicating strategy ideas in a pitch setting
A team player who will implement initiatives effectively and motivate others to carry out their work
Strong analytical skills and data-driven thinking
Ability to work well with cross-functional teams
Self-motivated, stellar work ethic, and fun collaborator
Has a structured approach to problem solving with a natural inclination for planning strategy and tactics
High emotional intelligence
Instinctual design and marketing knowledge
Ability to multi-task with accuracy
Experience with graphic design and the Adobe CC Suite is a plus
Experience with website management
Experience with Mail Chimp
Experience creating reels
At ZA we strive to fully live our core values:
“Do the right thing, even if it’s not the easy thing”.
“Unwavering belief in what we do and each other.”
“Be committed to constantly improving.”
“Lead with gratitude.”
We have a culture that encourages open, transparent communication, and creative problem solving.
Monday - Friday, 8:00am to 5:00pm with additional hours as needed to support business initiatives.
Some event planning and participation on evenings and weekends is required.
Paid time off
Are you ready to join our team, add to our culture, and dominate the competition?
Please fill out this quick 8 minute survey, and send a copy of your resume and a link to your portfolio to [email protected]
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