Director of Marketing

Location: Bryan, Texas

Start Date: Winter/Spring 2023

Duration: Full-time

Summary

Are you an independent, forward-thinking, success-driven individual? Do you thrive in a fast-paced, entrepreneurial environment? If so, please read on. 

Recently named one of the Top 100 Best Companies to Work for in Texas, Zweiacker & Associates is seeking an eager, innovative, and organized leader to lead our team as the Director of Marketing.  

We are searching for an experienced, highly motivated, and creative professional with a passion for connecting current and future real estate buyers and sellers through content marketing, social media, and traditional marketing efforts. You will ensure a standard of excellence in brand awareness and marketing positioning while leading the team through successful social media and content marketing strategies to attract and obtain market share. 

*Note: This is not a graphic design position. A great eye for design is a bonus, but this position will not require any design. 

What Drives Us

At Zweiacker & Associates, we’re driven by our ZA Core Purpose: Make a meaningful and positive impact in others’ lives. We love serving our clients and community. We are full-time, full service, accomplished real estate professionals who lead with heart, purpose and a solution-oriented mindset. This is what we do best. It’s the ZA way. From first-time buyers to seasoned sellers, we help all our clients make informed decisions about their real estate investments.

Responsibilities

• Coordinate, plan, and execute digital marketing strategies including SEO, content, email, social media, and advertising campaigns while working in close partnership with cross-functional teams 

• Advise the team on marketing matters and execute a quarterly strategic marketing plan 

• Coordinate marketing projects from start to finish while maintaining brand standards 

• Research marketing trends, competition, and audience findings to evaluate the effectiveness and present findings to the team 

• Identify new and innovative growth strategies

• Improve marketing standards by delivering innovative and creative ideas to generate campaign leads for sales and revenue purposes

• Create social media strategies to build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns 

• Manage all media accounts including Facebook, Instagram, Youtube, TikTok, Linkedin, newsletters, and blog posts 

• Engage with and respond to users on social media 

• Create social advertising audiences, test, and refine audiences for most impact 

• Develop clear, compelling copy for various mediums (i.e., ads, blog posts, social media, newsletters, etc.)

• Create newsletter campaigns to various audiences and report and track their results 

• Streamline company materials and campaigns to ensure a consistent and concise message 

• Manage website content, SEO development, and track analytics to ensure all content is updated and relevant 

• Meet deadlines in a fun, fast-paced, entrepreneurial environment

• Ensure projects are completed with attention to detail while staying on schedule  

• Manage and/or collaborate on special projects as needed 

• Stay informed on marketing/design trends both inside and outside the real estate industry

• Build long term relationships with team members, clients, and other stakeholders

• Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies 

Requirements Preferred Experience

• Masters or bachelor’s degree in communications, marketing or related field required, or equivalent work related experience. 

• Minimum 5+ years of professional work experience

• Proven experience delivering successful marketing strategies and campaigns through to market launch 

• Experience with google analytics, paid advertising, keyword research, A/B testing, and campaign driven ad management 

• Experience in social, print, broadcast, and digital media

• Strong copywriting skills for social media content, brand narratives, marketing campaigns, and website content 

• In depth understanding of SEO and best practices for copy on websites 

• Up-to-date with the latest trends and best practices in online marketing and measurement 

• Comfortable working autonomously as well as collaboratively on a multitude of projects 

• Experience managing and collaborating with a team of independent thinkers

• Experience with detailed event planning

• Versatile thinker and able to problem solve with a can-do attitude 

• Works well with constructive feedback and stays cool under pressure

• Ability to bring creative ideas and concepts to the table 

• Maintains an open mind to new ideas and suggestions 

Attributes

• Excellent organization, project management, and written, verbal, and non-verbal communication skills

• High competency in project and stakeholder management 

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 

• Experience confidently communicating strategy ideas in a pitch setting

• A team player who will implement initiatives effectively and motivate others to carry out their work 

• Strong analytical skills and data-driven thinking

• Ability to work well with cross-functional teams

• Self-motivated, stellar work ethic, and fun collaborator 

• Has a structured approach to problem solving with a natural inclination for planning strategy and tactics 

• High emotional intelligence

• Instinctual design and marketing knowledge 

• Ability to multi-task with accuracy

Bonus Qualifications

• Experience with graphic design and the Adobe CC Suite is a plus 

• Experience with website management

• Experience with Mail Chimp

• Experience creating reels

Salary Range

• $60,000-$90,000

Working Environment

At ZA we strive to fully live our core values: 

“Do the right thing, even if it’s not the easy thing”.

“Unwavering belief in what we do and each other.”

“Be committed to constantly improving.”

“Lead with gratitude.”

We have a culture that encourages open, transparent communication, and creative problem solving. 

Hours

Monday - Friday, 8:00am to 5:00pm with additional hours as needed to support business initiatives.

Some event planning and participation on evenings and weekends is required. 

Benefits

• Health insurance

• Dental insurance

• Vision insurance

• Paid time off

Are you ready to join our team, add to our culture, and dominate the competition?

Please fill out this quick 8 minute survey, and send a copy of your resume and a link to your portfolio to [email protected]