Demand Generation Specialist


Date listed

2 months ago

Employment Type

Full time



About Rootly

At Rootly, we are on a mission to be the go-to way companies respond when things go wrong, helping every organization be more reliable. We do this by building an industry leading incident management platform that allows companies around the world to consistently and quickly resolve incidents. We are not simply transforming an industry, we are carving an entirely new +$B segment ourselves and need incredible talent to achieve this ambitious goal together.

Customers love Rootly. Some of the fastest growing companies around the world such as NVIDIA, Figma, Canva, Tripadvisor, Squarespace and more rely on Rootly to power their critical incident management process. They obsess over our delightful enterprise-ready platform and unique partnership model. See why our customers have reviewed us 5 stars on G2.

Investors love Rootly. We are backed by some of the most respected funds in the world from Y Combinator to operators like the CTO of Dropbox and GitHub. We'd be happy to disclose our entire funding and profitability picture live during the interview. As a culture we relentlessly put transparency first. We conduct monthly financial reviews as a team so everyone has a pulse on the health of the business and publish what we are building in our weekly changelog.


About the Role

Rootly is seeking a creative and results-driven Demand Generation Specialist to join our marketing team. This role is crucial for driving the company's revenue growth through effective lead generation and marketing funnel optimization strategies. The ideal candidate is a strategic thinker with a knack for identifying opportunities, crafting compelling campaigns, and leveraging data to drive decision-making and improve ROI.


Key Responsibilities

  • Develop and execute a comprehensive demand generation strategy to generate leads, accelerate the sales pipeline, and achieve sales targets.
  • Collaborate with the marketing and sales teams to create targeted campaigns for various segments, leveraging channels such as email, social media, PPC, SEO, and events.
  • Produce compelling copy that resonates with our audience and effectively communicates the value of our niche product.
  • Manage and optimize marketing automation and lead nurturing processes through email, content, and social channels.
  • Design and implement A/B testing strategies to improve conversion rates across all channels.
  • Track and analyze campaign performance and marketing metrics to identify trends, insights, and opportunities for improvement.
  • Work closely across the marketing and sales teams to ensure that messaging and materials are aligned with demand generation goals and strategies.
  • Stay updated on industry trends and competitor activities to adapt and optimize demand generation strategies.
  • Manage the marketing budget allocated for demand generation activities, ensuring maximum ROI.



  • 2+ years of experience in demand generation or digital marketing, preferably in a B2B SaaS environment.
  • Experience in marketing a SaaS product to a technical/developer audience (ideally DevOps or ITSM software)
  • Proven track record of creating and executing successful demand generation campaigns.
  • Strong analytical skills, with the ability to translate data into actionable insights.
  • Experience with marketing automation tools (e.g., Mailchimp) and CRM systems (e.g., Salesforce).
  • Excellent communication and collaboration skills, with the ability to work effectively across teams.
  • Creative thinker with the ability to innovate and adapt in a fast-paced startup environment.



  • Comprehensive medical, dental, and vision
  • 3 weeks vacation + unlimited sick/mental health days + company-wide shutdown EOY
  • M2 MacBook Pro of choice
  • $1,000 for health and wellness
  • $1,000 for home office
  • $1,000 for visiting a teammate located in a different geography
  • WeWork membership
  • Weekly happy hour on Friday
  • Learning and advancement budget at your discretion
  • Annual retreat - at least once a year we gather together in person 🏝️
  • Ground floor opportunity to be an early member of a fast growing venture-backed startup

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