Kol Manager - Web3 Space


Date listed

1 month ago

Employment Type

Full time



Job Summary

We are seeking a dynamic and experienced Key Opinion Leader (KOL) Manager to join our marketing team. The ideal candidate will be responsible for developing and executing effective KOL campaigns, managing content collaborations, and ensuring our brand’s message is consistently communicated across various digital platforms. This role requires a deep understanding of the Web3 space, influencer marketing strategies, and content management.


  • KOL Campaign Management: Develop, implement, and monitor KOL campaigns that align with our brand’s objectives in the Web3 space. Ensure campaigns are innovative, engaging, and deliver measurable results.
  • Content Collaboration: Work closely with KOLs to manage when and what content is posted. This includes creating detailed content calendars, briefs, and ensuring content is on-brand and optimized for our target audience.
  • Relationship Building: Establish and maintain strong relationships with key influencers, thought leaders, and content creators in the Web3 community. Identify new partnership opportunities to expand our brand’s reach and influence.
  • Performance Analysis: Monitor and analyze the performance of KOL campaigns using key metrics. Provide regular reports on campaign effectiveness and recommend strategies for optimization.
  • Team Coordination: Collaborate with the marketing team to ensure cohesive marketing strategies. Work closely with content creators, social media managers, and product teams to ensure integrated and coherent brand messaging.
  • Market Research: Stay abreast of trends in the Web3 space, influencer marketing, and competitive activities. Use insights to inform campaign strategies and content creation.


  • Proven experience in influencer marketing or KOL management, preferably in the Web3, blockchain, or cryptocurrency sectors.
  • Strong understanding of the Web3 ecosystem, including blockchain technologies, NFTs, and cryptocurrencies.
  • Excellent communication and interpersonal skills, with the ability to work effectively with content creators and influencers.
  • Experience with social media platforms and analytics tools.
  • Ability to think creatively and strategically, with a strong attention to detail.
  • Self-starter with the ability to work independently and as part of a team in a fast-paced environment.
  • English, Chinese, Korean, and at least one language at native level.

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