Hiring Head of B2C Growth Marketing | Community Phone Company

Head Of B2c Growth Marketing

Community Phone Company

Date listed

1 month ago

Employment Type

Full time



Keywords: remote hotjar drip

☎ Community Phone

remote first and always

At Community Phone, we're on a mission to make the phone more powerful and relevant than ever before.

Frustrated by a lack of humanity in the industry, we set out to create a phone company that respects customers. We keep data secure, protect against spam calls, and eliminate hidden fees and complex contracts. Our vision is a future where technology doesn’t replace human connection, it strengthens it.

As a venture-backed, Y-Combinator graduate, we have the drive, resources, and motivation to revolutionize the telecommunications industry. We leveraged our technical expertise to deliver the flexibility of VoIP with the reliability of the cellular network and brought this technology to customers' existing landlines. We launched our revolutionary product two years ago and are quadrupling our customer base year over year.

With remarkable 400% growth in recurring revenue in 2022, we’ve expanded from 17 fully-distributed teammates to more than 70, serving clients like KFC, AT&T, state and local governments, General Motors, and homes across America. We are excited about our growth and eager to welcome team members who’ll help us lead the market with delightful customer experiences and a supportive, collaborative work environment.

Join us in our mission to put the power of the phone back into the hands of the people! Together, let’s build a future where the phone is essential in fostering meaningful connections.

🌟 About the role

We are looking for our Head of B2C Growth Marketing to take over our consumer marketing funnel, from traffic to MQLs to conversions to referrals and everything in between.

We’re growing fast and have yet to scratch the surface of our existing channels, stand up new channels, and optimize our conversion funnels. If you’re looking for an opportunity to be the leader that takes us to the next level, we’d love to meet you!

🚀 You will...

  • Develop and Iterate on a “theory of the customer” and do what it takes to understand the problem people want to solve when they reach our website.

  • Scale Paid Acquisition delivering exceptional CAC: LTV and paybacks, optimizing ad platforms with the entire data funnel: not just conversions but MQLs and SQLs and more heavily weighting high-LTV leads.

  • Manage Analytics by getting deep in the weeds using Google Analytics, Amplitude, Hotjar, and your analytics tools of choice to get real insights into how visitors are engaging with the website.

  • Discover New Channels and go from 0 to 1 to get new acquisition channels off the ground.

  • Work Cross-Functionally to take successful lead gen tests into product-led growth opportunities.

  • Report on key metrics related to the volume, cost, and funnel metrics of leads, MQLs, and SQLs

  • Grow the team by demonstrating the opportunity of a channel, tactic, or strategy, hire a superstar to take it over, and manage their output.

🏆 You are...

  • Motivated by Challenges and energized about essential business KPIs and figuring out how to deliver on ambitious goals.

  • Experienced with Referral Programs and have started a flywheel that incentivized existing customers to drive cheap, reliable, high-LTV customers via referrals.

  • A player/coach who gets into the weeds yourself but also knows how to hire, train, manage, and lead a high-performance marketing team.

  • A Conversion Pro who understands scaling paid acquisition, you can build funnels to convert paid and earned traffic by thinking deeply about what stage of the buying journey the lead is in and how to match a conversion experience that lines up with that stage.

  • An Email Marketing Champ moving MQLs into SQLs: you’ve built email drip sequences that move leads down the funnel and qualify them for the sales team.

  • Experienced with Every Step of the Funnel from traffic, MQLs, SQLs, on-site conversions, churn, and referrals.

  • A Builder who has developed a new channel from 0 to 1, scaled a channel from 1 to 100 and has experience with a growth-stage marketing team moving from series A to B.

  • Used to Testing methodologies to determine marketing channels incrementally.

  • Masterful in scaling and optimizing performance marketing budgets.

💙 Community Phone Culture

Community Phone has a customer-obsessed culture. We are looking for team members who love our product and mission and see the remote first environment as a bonus. 

Beyond the job description, here are some traits members of our team share:

We value Curiosity and learning in our employees. We promote open-mindedness, embrace mistakes, and encourage challenging questions for personal growth. We create a culture of continuous learning to empower our team to tackle challenges and excel in their roles.

Efficiency in everything. We operate lean, optimizing resources to improve our products and deliver a world-class customer experience. We prioritize value over excess, embodying a scrappy and resourceful spirit to achieve our mission and values.

We prioritize taking decisive action over deliberation, recognizing that building a world-class product requires pushing personal limits and taking risks. We believe that a Bias Toward Action is essential for achieving our goals and delivering exceptional customer results.

We strive for Transparency and prioritize open, Direct communication. This helps us resolve issues quickly and build strong relationships with our stakeholders.

We take our work seriously and see it as a reflection of who we are. We're always looking for ways to improve and are open to feedback. We approach our work with a sense of ownership and a desire to deliver the best possible results. By embodying a Founder Mindset , we're able to achieve our goals and create exceptional products.

We value a Caring Mentality. Our customers come first, and we collaborate to provide exceptional service. We prioritize teamwork over personal accolades, fostering a customer-focused culture that drives our success and promotes a supportive work environment.

visit about us for more info!

Join our team and help us lead the market with delightful customer experiences and a supportive, collaborative work environment. If our values resonate with you, we would love to have you on board!

Our salary ranges are determined by role, level, and location.

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