Hiring Content Marketing Manager | Obie

Content Marketing Manager


Date listed

2 months ago

Employment Type

Full time



About Obie

Obie is an insurance technology company, hyper-focused on driving value for the modern real estate investor and the partners they work with every day. Whether an owner, lender, agent, or property manager, Obie’s mission is to build technology and insurance products that drive efficiency and fundamentally change the way insurance is bought and sold.

As the industry leader in embedded and instant insurance products, Obie was recently honored as Business Insurance Best Places to Work and one of Inc Magazine's Fastest Growing Companies for 2022. Obie is one of a small number of companies that are both a Y-Combinator and NAR REACH accelerator alum. 

To date, Obie has raised $13.7 million from leading proptech investors including Battery Ventures, Thomvest Ventures, MetaProp, Second Century Ventures, and Funders Club. The company has two offices, one in Chicago, IL and the other in Sarasota, FL, but also offers employees the option to work remotely.

Brief Summary of Role

Obie is looking for an experienced Content Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for creating, developing and executing the company's content marketing strategy with the aim of driving traffic, engagement, and leads that ultimately convert to sales. This position will report to the Head of Marketing.

What You'll Do

  • Develop a long-term growth strategy for partnership marketing efforts
  • Provide the necessary collaterals to help secure new channel partners, as well as further develop relationships and execute joint marketing efforts
  • Build a robust content marketing program that to build, capture, and cultivate target audiences
  • Leverage email, social media, and other channels to maximize distribution of written content
  • Develop downloadable forms of content, including but not limited to letters, forms, and templates
  • Support partner, brand, and other marketing initiatives through blog posts and press announcements
  • Create, document, and distribute standard operating procedures to improve efficiency of content marketing
  • Work with and manage content contractors for blog, video, podcast, and other content channels
  • Partner with brand in establishing and executing a consistent style and tone of voice for all written communications 

What You'll Bring

  • 3+ years experience in content marketing, SEO, content management, and editing
  • 1+ years experience as team lead or channel manager
  • 1+ years working at a high-growth tech startup
  • Broad knowledge of how content and SEO work with email, advertising, and social media
  • Very proficient in using tools such as AHREFs, SEMrush, SpyFu, Google Search Console, and Google Analytics
  • Skilled in distributing content on different social media platforms

Nice to Have:

  • 2 years experience working in proptech and/or insurtech
  • 2 years experience working in real estate, real estate investment, or property management

Obie has you covered

Being in the insurance industry, we understand the importance of comprehensive benefits for you and your family. These are just some of the benefits and perks we provide:

Competitive salary

Flexible time off with an encouraged minimum time away to support a healthy work-life balance

12 weeks of Paid Parental Leave

Great health, dental and vision coverage

Life Insurance

Flexible Spending & Health Savings Accounts

Stock Options

401k match

Pet Insurance Reimbursement

Equipment budget - everything you need to do your best work

Professional development support

Company off-sites to support team development (as COVID allows)

Summer hours

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