Content Marketing Manager

Permitflow

Date listed

1 month ago

Employment Type

Full time

Remote

Yes

Keywords: remote seo ancestry

What we're looking for

PermitFlow is seeking a skilled Content Marketer with experience working with construction/contech companies. You’ll support all facets of PermitFlow’s content marketing engine with a goal of supporting PermitFlow’s immediate and long-term business objectives.

Our ideal candidate has an interest in construction/contech and a knack for transforming complicated topics into easy-to-understand, compelling copy that engages our construction audience and creates product demand.

You have developed and managed a content pipeline that leverages subject-matter experts and industry research to generate compelling, data-driven stories that engage business buyers.

You understand how data, keywords, and SEO fit into effective content distribution strategies to ensure PermitFlow’s messages and products are generating customer interest and demand.

You are excited by - and ideally have experience with - the fast-paced, high-impact nature of startups.

Responsibilities

  • Write and edit differentiated, high-quality content that grows PermitFlow’s brand awareness and drives business growth as measured by specific OKRs.
  • Partner with our design team to bring our brand to life, with a focus on developing our voice, tone, content principles and style guide.
  • Support SEO and SEM by prioritizing, writing, and optimizing content so that it ranks highly in search results.
  • Contribute to all sorts of campaigns and brand work alongside team members across the org.
  • Collaborate with freelancers, partners and members of finance teams to build a robust network of content contributors.
  • Interview general contractors, architects, developers, and other industry experts to develop case studies, customer stories, and thought leadership pieces.
  • Use Google Analytics and other tools to evaluate the performance of your stories, and use learnings to optimize metrics and drive readership of our blog and other content properties.
  • Partner with marketing team members to develop distribution strategies for all long-form content so that we ensure there’s a robust audience for our work.
  • Audit, review, optimize, and edit existing content to inform future content plans.
  • Edit content for accuracy, brand consistency, correct grammar, and SEO improvements.

Requirements

  • 3+ years of copywriting, journalism or content experience, preferably with construction writing experience, and a passion for marketing
  • Experience scaling content marketing operations at startups or similar settings
  • Familiarity and comfort with the unique pace of working in startup settings
  • Exceptional written and verbal communication skills with the ability to write both long- and short-form content
  • Passion for storytelling and a customer-first mindset. A proven ability to translate technical and industry jargon into clear, concise copy that is of interest to readers.
  • Skilled in SEO best practices and keyword placement
  • Strong research skills with curiosity for industry trends
  • Data-driven approach to content marketing, using metrics to inform decisions and priorities.
  • Proficiency with analytics tools like Google Analytics, keyword research tools such as SimilarWeb, and CMS tools

Bonus Points

  • Experience with construction and/or building permits
  • Experience with an early stage startup

Benefits

  • Competitive salary and equity packages
  • Flexible working hours & unlimited PTO
  • Health, dental, and vision insurance

About Us

PermitFlow is TurboTax for construction permitting. We are on a mission to streamline and simplify construction permitting in the United States, unlocking more value in the $1.6 trillion construction market. Our software reduces time to permit, supporting permitting end-to-end including permit research, application preparation, submission, and monitoring.

Our team consists of architects, structural engineers, permitting experts, and workflow software specialists, all of whom have personally experienced the pain of permitting. We are proud to be backed by some of the world’s top investors, including Y Combinator, Foundamental, and founders of leading ConTech companies such as PlanGrid and Mighty Buildings.

Equal Opportunity

PermitFlow is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, are based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, ancestry, national origin, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, or military and veteran status.

We do require that you have the authorization to work in the country in which you intend to live.

We are committed to providing an inclusive environment of mutual respect where differences are celebrated and supported!

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