Storylane is the interactive demo platform that helps B2B sales and marketing teams create, share, and track product demos — without engineering. Teams at Gong, Amazon, and Hubspot use Storylane to let buyers experience their product before a sales call.

We're growing fast, and we're building the outbound systems to match.

About the Role

This isn't a high-volume, spray-and-pray SDR role. You'll be responsible for identifying and engaging potential customers, generating qualified pipeline, and setting up conversations for our account executives. You'll work across multiple outbound motions — including account expansion and new product lines — and collaborate closely with marketing to refine targeting and messaging as we scale.

You'll report directly to the Head of Demand Generation and Outbound, as part of a small, focused SDR team.

What You'll Do

• Research and build targeted prospect lists based on account signals, ICP criteria, and buying triggers — not just work off a pre-built database
• Execute outbound sequences across email and LinkedIn, personalizing outreach based on account context rather than generic templates
• Run LinkedIn outreach in parallel with email — connection requests, DMs, and engagement as part of a coordinated multi-channel approach
• Use AI tools actively throughout your workflow — for research, personalization, and reducing time-to-send without sacrificing relevance
• Meet monthly targets for qualified meetings booked/ pipeline contribution
• Work closely with AEs on lead handoffs — context, notes, and a clean transition so nothing falls through the cracks
• Maintain clean pipeline hygiene in HubSpot — stages, notes, follow-up tasks

What We're Looking For

• 2–4 years of SDR/BDR experience, ideally at a US-focused B2B SaaS company
• Comfortable with some US time zone overlap (and late evening meetings)
• Strong written English — your emails will be going to senior GTM leaders (CMOs, VPs of Sales, CROs)
• Someone who takes the time to actually understand the product — not just the pitch, but how it works, who buys it, and why they care
• Persona-aware: you know the difference between what a VP of Sales cares about and what a CMO cares about, and your outreach reflects that
• Actively using AI tools in your day-to-day workflow — to research faster, write better, or cut time-to-send. We want someone who treats AI as a productivity layer, not a novelty
• Signal-aware: you understand that outreach without context is just noise, and you know how to use a reason to reach out
• Familiarity with tools like Clay, HubSpot, Sales Nav, Lemlist, etc.

What Good Looks Like in This Role

You're not measured by the number of emails sent. You're measured by the quality of conversations started. The best person in this role will spend real time understanding our product and our buyers before writing a single email. They'll use AI to move faster without cutting corners on relevance. And they'll treat outbound as a creative role — not a numbers game.