At Coinbase, our mission is toincrease economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web3 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in aculture like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to ourmission-focused approach to our work. Finally, we seek people who are excited to learn about and live crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world.

Ready to #LiveCrypto? Who you are:

You’ve got positive energy. You’re optimistic about the future and determined to get there. 

You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0. 

You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.

You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.

You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.

You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.

Coinbase Advanced is our trading platform for sophisticated retail traders. You’ll be responsible for the growth of Coinbase Advanced throughout APAC

What you’ll be doing (ie. job duties):

• Be the voice of the customer: immerse yourself in the APAC trading ecosystem, develop an audience segmentation, understand the unique challenges and aspirations of target audiences, and advocate for these segments

• Develop growth strategies and tactics: ideate, refine, and execute growth strategies using local channels and tactics to grow awareness and adoption of Advanced

• Partner closely with global XFN teams to develop local go-to-market strategies for product and feature launches. Act as the local liaison between regional teams and the global marketing team

• Measure and report against the performance of product marketing initiatives

• Think big about the future of trading crypto and how we can build better experiences and deeper connections with traders

What we look for in you (ie. job requirements):

• Minimum of 5 years of marketing experience within the crypto or FinTech space.

• Demonstrated track record of ideating and implementing growth strategies on products

• Demonstrated track record of creating customer segmentation and insights

• Powerful storyteller: written, verbal, and visual

• Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions

• Outstanding project management skills

• Self-starter and ability to be ready to roll-up your sleeves and get things done

• Demonstrated ability to collaborate effectively across multiple teams

• Fluent in English and at least one Asian language.

Nice to haves:

• Experience at a cryptocurrency exchange or DEX

• Avid crypto trader

• Multiple language skills

P55322 Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law.  For US applicants, you may view Pay Transparency, Employee Rights and Know Your Rights notices by clicking on their corresponding links.  Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please complete this intake form to let us know the nature of your request and your contact information.  For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here). Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here.    

Salary and compensation

No salary data published by company so we estimated salary based on similar jobs related to Web3, Crypto, Finance and Marketing jobs that are similar:

$87,500 — $142,500/year