The Ads Manager (AM) is responsible for planning and executing FRN's paid traffic acquisition campaigns across multiple online channels, including, but not limited to: Facebook, Google, YouTube, Bing, Pinterest, Twitter, Taboola, and Outbrain. The AM's primary objective is to facilitate FRN's growth through the creation and profitable placement of advertising campaigns.

Reports to: Head of Growth

Requirements

Core Responsibilities

• Perform industry research to identify trends and industry needs and interests
• Utilize existing data and insights to inform potential campaign strategies
• Work with Head of Growth to plan and implement new advertising campaigns
• Cross-functionally collaborate to develop campaigns suited to different goals
• Identify market demographic cross-sections and innovative strategies to deploy

• Perform comparative analysis to find ads creative currently in use and proven effective
• Lead brainstorming sessions with team members to cultivate ideas for new concepts
• Develop initial hypotheses for ads creative and relevant demographic targeting
• Prepare initial creative concepts, working with copywriters and designers to finalize
• Employ robust testing for tracking creative effectiveness, and iterate accordingly
• Ensure all ads creative aligns with company mission, values, and branding guidelines

• Identify target audiences and plan media buying campaigns
• Compare and negotiate rates and ad space
• Optimize plans and budgets according to the best media mix
• Prepare schedules and adjust when needed
• Experiment with new platforms and channels
• Ensure ads creatives are displayed appropriately and effectively
• Monitor costs, return on ad spend (ROAS), and return on investment (ROI)

• Analyze campaign results to determine effectiveness and what to improve
• Report on, with action plans, meaningful and relevant OKRs and KPIs
• Deliver daily, weekly, monthly, quarterly, and yearly reports on campaign performance
• Provide ego-less assessments of campaign performance and recommend iterations - including places to dial back as well as places to lean in

• For all position responsibilities, work in tandem with the Head of Growth to determine when to utilize agencies or contractors for fulfillment of requirements
• Handle all contract negotiations with relevant agencies, platforms, and contractors, and manage their performance
• Recruit, interview, and hire advertising staff as needed
• Collaborate with team members to create a high performing advertising team

Required Skills

• Strong organizational and time management skills
• Critical thinking skills, see the "forest for the trees"
• Deep ability to understand FRN's business model, and how all the different funnels and elements interact
• Excellent organizational habits and project management expertise
• Ability to function excellently in a high-performance, driven team
• Excellent attention to detail, including spelling, grammar, and punctuation
• Ability to be productive when working independently or collaboratively
• Proficient knowledge of multiple of the following areas: Facebook Business Manager, Google Ad Words, MOAT, DCM, OTT, and CTV partners
• Exceptional analytical, quantitative and logical problem-solving abilities
• High level of curiosity and drive to understand metrics and their implications
• Ability to understand complex business challenges
• Quantitative market research (market share, size, trend analysis)
• Provide projections and trends
• Map sales and profitability of various channels and properties
• Analyze product sales performance
• Conduct competitive analysis
• Conduct pricing analysis
• Provide decision support
• Salesforce Marketing Cloud
• Google Analytics

Other Requirements

• Reliable high-speed Internet connection
• A quiet, functional and stable work environment
• Comfortable working with a team via Slack
• Comfortable working with others via Zoom video conferencing
• Comfortable working within ClickUp for project and task management
• Expert-level proficiency with G Suite products, specifically Docs and Sheets
• Understanding and willingness to learn about and incorporate strong principles of SEO
• Report on the progress of current assignments via project management tools, as well as through direct communication. with the direct report

Experience

• 4+ years professional ads management (strongly preferred)
• Strong knowledge of and passion for whole-food, plant-based eating (strongly preferred)
• A whole-food, plant-based lifestyle is highly recommended

Behavioral Competencies

FRN - Global Behavioral Competencies

Benefits

About Us

Our mission is healthy, ethical, and sustainable food for all.

Food Revolution Network is an online-based education and advocacy-driven organization committed to healthy, ethical, and sustainable food for all. Guided by John and Ocean Robbins, we have more than 750,000 members and collaborate with many of the top food revolutionary leaders of our times. Food Revolution Network aims to empower individuals, build community, and transform food systems to support healthy people and a healthy planet.

We believe that everyone, regardless of the color of their skin or how much money they have, deserves the knowledge and the means to healthfully feed themselves and their family. We're committed to a world with a true opportunity for everyone to be healthy.

About You

You believe in the power of healthy, organic, fair trade, local, plant-strong food to change the world. You're passionate about supporting the food revolution and movements for a more healthy, ethical, equitable, and sustainable world. You support our scientifically grounded, fact-driven and welcoming approach, which promotes a whole foods, plant-based approach and is inclusive of a broad range of eaters.

You're values-driven, highly motivated, self-aware, ethical, emotionally intelligent, compassionate, socially conscious, constantly learning, and respectful of yourself and others. You're reliable, dedicated, undaunted, persistent, friendly, and forthright. You admit your mistakes, clean up your messes, and learn from everything.

Our Commitment to Equal Opportunity

Food Revolution Network is a committed equal opportunity employer. FRN recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. At FRN, we aim to be a place where a diverse mix of talented people bring their skills, life experience, passion and creativity to create a whole that is greater than the sum of its parts. We are committed to healthy, ethical and sustainable food for ALL, and that requires a proactive dedication to advocating for equity, inclusion and opportunity including for those communities that have been most negatively impacted by our toxic food culture. We are committed to equality and believe in diversity of race, gender, sexual orientation, religion, ethnicity, national origin and all the other characteristics that enable each person to bring unique talents, insights and skills.

Work Location

FRN is a fully remote team, with team members in multiple North American time zones. This position may be performed from anywhere, but we strongly prefer North America-compatible time zones, with a required availability from 9am - 3pm Pacific Time Monday through Thursday.

Compensation

$65,000 - $100,000+ annual salary (paid semi-monthly), depending on experience, with potential performance bonuses.

Full-time employees also receive paid time off, flexible time off for holidays, wellness time off, health, vision and dental insurance, opportunities for bonuses, and other benefits.