This is a remote position.

• Lead and scale the social media function, overseeing end-to-end strategy and execution across B2B and B2C campaigns
  
  
• Develop and optimize content calendars across platforms: Facebook, Instagram, TikTok, LinkedIn, X (Twitter), YouTube, and more
  
  
• Shape the brand voice and ensure consistent messaging across channels, tailored for various audience segments
  
  
• Spearhead social media performance analysis, reporting on KPIs including engagement, growth, sentiment, and conversions
  
  
• Manage and mentor a team of content creators, community managers, and social specialists
  
  
• Collaborate closely with marketing, product, creative, and leadership teams to align social media with broader business objectives
  
  
• Monitor trends, competitor activity, and platform algorithm changes and translate them into actionable ideas
  
  
• Lead social media during crisis moments with brand safety and reputation in mind