Senior Conversion Designer (Digital Marketing Specialist)

Job ID 313542

Location Bloomington, Indiana; Indianapolis, Indiana

Full/Part Time Full-Time

Regular/Temporary Regular

Department

VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)

Department Information

Are you a creative and results-oriented designer with a passion for crafting digital experiences that drive conversions? If so, Indiana University wants you.

Job Summary

We are seeking a talented Senior Conversion Designer to join our team and play a key role in developing and optimizing digital strategies across our web and digital channels. In this role, you will collaborate with cross- functional teams to design user-centered experiences that achieve specific business outcomes.

Department Specific Responsibilities

• Designs low and high-fidelity wireframes, prototypes, and final designs using Figma to support digital strategies across web, email, and other digital channels.

• Collaborates with cross-functional teams (content strategy, marketing, technical, CX, CRM, and web strategy teams) and business leaders to develop design solutions that drive specific business outcomes. Assists the technical team in developing and refining templates for web and email to maximize conversions and enhance user experience.

• Provides page-level recommendations for layout optimizations using existing templates.

• Conducts data analysis to measure the effectiveness of designs, iterate based on insights, and apply best practices for continuous optimization.

• Maintains a deep understanding of user experience principles, usability standards, and web accessibility guidelines to ensure all designs are user-centered and inclusive.

• Utilizes tools like Helio for testing and optimization purposes, incorporating findings to refine and improve designs.

• General Responsibilities

• Plans, analyzes, and develops marketing and creative strategies to promote Indiana University through digital channels and increase exposure to a target audience.

• Reviews and analyzes usage trends and effectiveness of digital marketing strategies, determine and implement changes as necessary.

• Consults with staff, faculty, colleagues, departments, and/or other stakeholders to determine high-level strategies for specific programs, goals, audiences, and objectives.

• Collaborate with marketing and web teams to identify a target market and create a marketing campaign for digital technologies.

• Responsible for alignment with university mission, strategies, objectives, and brand guidelines across all digital marketing platforms and content.

• Designs user experience interfaces to ensure consistent and engaging platforms. May plan and develops integrated digital advertising schedules.

Qualifications

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required

• Bachelor's degree in English, communications, journalism, public relations, or related field

Preferred

• Master's degree in related field WORK EXPERIENCE

Required

• 3 years in relevant field SKILLS

Required

• Proficient communication skills

• Maintains a high degree of professionalism Demonstrates time management and priority setting skills Demonstrates a high commitment to quality

• Possesses flexibility to work in a fast paced, dynamic environment Seeks to acquire knowledge in area of specialty

• Demonstrates analytical skills Demonstrates project management skills

• Strong verbal communication and listening skills Articulate and responsive to colleagues

Preferred

• Proficiency in Figma for wireframing, prototyping, and high-fidelity design

• Strong understanding of user experience (UX) and conversion rate optimization (CRO) principles Comfortable iterating on designs based research, user, and stakeholder feedback/requirements Experience collaborating across multiple teams to achieve design objectives

• Ability to analyze data to evaluate design effectiveness and make data-driven improvements Knowledge of WCAG accessibility standards and best practices for inclusive design Experience with Cascade Server (Hannon Hill) or similar content management systems Familiarity with the Rivet Design System and its application in digital design

• Familiarity with web technologies, including HTML, CSS, and JavaScript, and their impact on design Experience with Siteimprove

• Experience with Helio or similar tools for user testing and design validation

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Work Location

Bloomington, Indiana or Indianapolis, Indiana

This position is eligible for a hybrid work arrangement, subject to change based on university policy and business needs.

Benefits Overview

For full-time staff employees, Indiana University offers a wide array of benefits including: Multiple plan options for medical insurance

• Dental insurance

• Health Savings Account with generous IU contribution Life insurance, LTD, and AD&D options

• Base retirement plan contribution from IU, subject to vesting Additional supplemental retirement plan options

• Tuition benefit for IU classes 10 paid holidays per year Generous Paid Time Off Paid Parental Leave

• Employee Assistance Program (EAP)

• Learn more about our benefits by reviewing our online Benefits Brochure.

Job Classification

Career Level: Advanced FLSA: Exempt

Job Function: Marketing & Communications Job Family: Digital Marketing

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Posting Disclaimer

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

To apply: https://indiana.peopleadmin.com/

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Equal Employment Opportunity

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University’s Noticeof Non-Discrimination here which includes contact information.

Campus Safety and Security

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Contact Us

Request Support Telephone: 812-856-1234