Imagine a virtual universe, built entirely by its users, where social connection and gaming collide to create infinite possibilities. That's our vision at Pocket Worlds.
Over the past 10 years, we've been building a platform called Highrise, where user-creators have the power to design and develop in a shared virtual world to realize their own visions. Together, these creators and their creations make up our virtual universe serving 40 million users. Every day, these users come together to play and connect with each other in new ways and contexts, all made possible by the platform tools that we build and the unlimited creativity of our creators.
We believe that the future of virtual worlds is bright, and we're excited to be at the forefront of this industry. As we continue to grow and expand our platform, we're looking for talented individuals to join us on this journey of innovation and creativity. If you're passionate about building virtual worlds that bring people together and push the boundaries of what's possible, we want you on our team!
About the Role
In this role, you will work on the strategic and tactical plans of user acquisition for Highrise. You will identify the best approach to increase users and revenue to our unique virtual worlds by planning the UA budget, setting and tracking KPIs, and more.
Your primary focus will be on optimizing campaigns to ensure maximum ROI, while constantly analyzing data and conducting A/B tests to identify opportunities for improvement. Additionally, you will collaborate with cross-functional teams, including Marketing Creatives, Live Operations, and Product to align user acquisition efforts with overall business goals and support the development of innovative marketing initiatives.
As a Senior User Acquisition Manager, you should be well-versed in industry trends, emerging technologies, and best practices in digital marketing. Your ability to think strategically and adapt quickly to market changes will be critical in staying ahead of the competition. If you thrive in a challenging and rewarding environment and have a passion for driving growth through data-driven marketing, this opportunity is perfect for you.
Here are the skills and qualities we're looking for in our ideal candidate:
You have 4+ years of experience managing, growing, and optimizing mobile user acquisition or performance marketing campaigns (including MMP experience)
You have extensive knowledge of performance marketing channels, such as Facebook, Google Ads, Snapchat, and experience with other SANs, DSPs, SDK networks.
You possess advanced Excel skills and the ability to analyze performance data and metrics. This enables you to make well-informed, data-driven decisions.
You are keen to learn new skills and work with new technologies and networks, staying up to date with market trends.
Other teams in your previous roles say that it is a delight to collaborate with you cross-functionally.
You are an excellent written and verbal communicator.
Your previous manager describes you as extremely thorough, organized, and responsible.
You have an entrepreneurial mindset, have a passion for achieving results, and consider yourself a natural problem-solver.
This is not your first rodeo, you have done this before and have a strong understanding of iOS, SKAdNetwork, and Android stores.
Ad monetization experience is a nice-to-have bonus that we would definitely appreciate.
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