Director of Demand Generation
OK, so let's start with a few words about Vue Storefront.
Vue Storefront sets a new standard in online shopping, making it more convenient, intuitive, and lightning-fast. We use the modern tech stack, believe in composable commerce architecture, and are dedicated to flattening the learning curve to business users. That is why enterprise customers can launch our store in weeks instead of months, gaining time and saving money.
For us, the most important thing is that Vue Storefront cares about people, their work-life balance, relations, and the impact they make on the community, tech & e-commerce world, and their private lives. Vibe, Self-driven, and Focus are Vue Storefront values, and we want to grow everyone who has a hunger for more and lives up to them!
Director of Demand Generation is a new position at Vue Storefront. We need a seasoned expert with great people management experience, who can take over, and elevate our growth teams. We need you to help us build a repeatable and scalable growth engine targeting eCommerce enterprises. You'll get full responsibility for all our growth efforts, and you'll get all the support from our Brand, Content, and Product marketing teams to succeed. We'd love to have a self-starter, who's comfortable working in a fully remote, scale up environment.
Who you are
- You have excellent communication skills to manage priorities, expectations, and communicate strategy and results directly to stakeholders.
- And you love data with proven ability to measure the effectiveness of strategy and make strategic decisions based on results.
- You value soft skills and are passionate, and self-motivated.You get energy from recruiting and training new rockstars by inspiring excellence
- You have strong attention to detail with an analytical mind and outstanding problem-solving skills.
- You are laser focused on your targets, and you help your teams to stay on track to achieve their goals.
What will you be doing in this role?
- You'll be responsible for Vue Storefront's demand generation strategy for our ICP.
- Build and motivate your international demand gen team. You'll manage our BDR, SEO, Online campaigns, Website, and Analytics efforts. Potentially also content team.
- Create, lead, put into action, monitor, and improve lead gen campaigns.
- Reduce our Customer Acquisition Cost (CAC) while growing our marketing pipeline.
- Optimize full funnel conversion (CRO) through data driven experimentation
- Drive demand from a technical audience (Developers, DevOps, CTOs, and CIOs) who are modernizing their frontend. Industry knowledge is a big bonus.
- Strenghten the growth mindset, and data-driven approach in the whole marketing organization.
- Work closely with our VP of Marketing, Brand, Content, and Product marketing heads, and strengthen the collaboration with our Sales, Partnership and Customer Success teams.
- Report progress and performance directly to the management.
What do we expect you to have?
- 5+ years of leading growth/demand gen teams.
- Experience in B2B Saas marketing for enterprises and for developer personas.
- In-depth knowledge and expertise in outbound and inbound marketing, paid media, SEO, influencers, and social media advertising.
- Experience in hiring and developing a team of experts, measuring impact, and maximizing return on investment
- Strong analytical background and ability to translate data into insight into action
- You have experience with developer tools and open-source projects.
- Fluent in English
- Nice to have:
Experience in eCommerce, and Composable Commerce
What can you expect?
- Senior and experienced team
- Budget and tools for your skills growth
- Fully remote work with flexible working hours
- Values-driven culture, friendly and supportive work environment
- B2B contract for indefinite period of time
- Engagement: it’s full-time engagement in every case
- Flat organizational structure: it helps to focus on what’s essential - have no barriers in communication, no Corpo-language, no going things around, no need to do things differently than most smartly and efficiently.
- Benefits: Medicover medical care package, flexible working hours, working from wherever you want.
Contract type tailored to your need