Hiring Head of Marketing | Legalist

Head Of Marketing

Legalist

Date listed

6 days ago

Employment Type

Full time

Remote

Yes

Employees

1-10

Keywords: remote net express

The next generation of high net-worth credit card users don’t look like the last generation. Forget country club memberships and golf events — the next generation of founders and builders want a credit card that matches their lifestyle.

WhaleCard is creating the next-generation luxury credit card - the new American Express for crypto whales and tech founders. Led by two second-time founders and hedge fund managers and funded by top crypto and tech VC’s, our team comes from Harvard, Penn, the Thiel Fellowship, YC, and has deep expertise in finance, technology, and operations.

About the Position

WhaleCard is looking for a Director of Marketing who will lead all our marketing activities on advertising, PR, and creative strategy in luxury consumer marketing. This position will help establish our brand, allocate resources to different projects, and set short-term and long-term department goals. If you’re a skilled marketing strategist with deep expertise in PR, brand strategy, and luxury, we’d love to meet you.

Responsibilities

  • Craft strategies for all aspects of luxury marketing including digital, advertising, PR, communications, and creative
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (including in-person events, press releases, and digital content)
  • Analyze consumer behavior and determine customer personas
  • Plan and execute social media strategies, creating and publishing content to a variety of platforms, and interacting with their communities and audiences
  • Forge and maintain relationships with journalists and key influencers serving as a representative for the company
  • Coordinate sales and marketing efforts to boost brand awareness
  • Set, monitor, and report on team goals

Requirements and skills:

  • 6+ years of relevant experience working in the luxury, fashion, or crypto industries
  • Experience running successful marketing campaigns
  • Experience leading PR campaigns or with viral marketing
  • Leadership skills with the ability to set and prioritize goals
  • Analytical mind
  • BSc or MSc in Marketing or relevant field

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