The Senior Manager of Go-to-Market & Strategic Planning is responsible for core components of go-to-market planning and reporting across institutional and retail initiatives, with an emphasis on sales and client service enablement, and client and prospect experience and communications. There will be opportunity to lead certain projects end-to-end, conducting discovery and facilitating conversations with partners in other functions, such as product, legal, compliance, service, and sales, to help inform planning and field readiness, and representing the GTM team on specific initiatives by speaking at cross-business or cross-firm forums to provide updates on planning progress or train field associates on product messaging. Reporting to the Vice President of Go-to-Market & Strategic Planning, the Senior Manager will work closely with the Director of Go-to-Market & Strategic Planning and segment marketers in the U.S. and UK. Fidelity Digital Assets℠ is a growth business, so comfort with varying pace of work, pivoting with the business and market needs, and operating with a high degree of ambiguity is required.
A client-service and risk management minded strategist and planner who uses data and insights to build and implement go-to-market plans and is skilled at navigating cross-functional, cross-business unit relationships. A strong communicator able to build narratives around go-to-market plans for internal- and external-facing initiatives that clearly articulate the business need, marketing and field enablement strategy; the ability to distill complex concepts and process flows for multiple audiences; and ensure broad internal awareness of key initiatives and progress against the business’ goals.
As a key part of the product delivery cycle, the Go-to-Market & Strategic Planning team collaborates deeply with Fidelity Digital Assets℠’ product, operations, sales, and service teams to ensure business readiness for the rollout of new or enhanced capabilities and key cross-business initiatives. Fidelity Digital Assets℠ is a subsidiary of Fidelity Investments dedicated to building products and services that help institutional and retail investors access digital asset markets. Established in 2018, Fidelity Digital Assets℠ combines the operational and technical capabilities of one of the world’s largest and most diversified financial services providers with deep and dedicated blockchain expertise to deliver a differentiated offering for institutional investors.
Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.
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