Hiring Senior Manager, Go-To-Market Strategy | Ribbon Health

Senior Manager, Go-To-Market Strategy

Ribbon Health

Date listed

4 weeks ago

Employment Type

Full time

Glassdoor Rating

5/5 (1 reviews)

We are looking for an ambitious Senior Manager of Go-To-Market Strategy who is passionate about making navigating healthcare simple and eager to develop and implement best-in-class product marketing practices within a high-performing team at Ribbon. You will be a key go-to-market force at Ribbon: identifying the feasibility of new products and new segments, working side-by-side with our marketing, product, growth, and customer teams to deeply understand our customers’ needs, competitive differentiation, and identifying opportunities to drive value for the market. You will closely partner with the product and growth teams to develop go-to-market approaches, define our go-to-market strategy, and shepherd positioning, pricing, packaging, and product launches for new products.

What we look for at Ribbon

  • Passion and drive to simplify healthcare by building products that increase access to care and power every healthcare decision to be high-quality, cost-effective, and convenient
  • Commitment to Ribbon Health company values, working on an exceptional team, and building an exceptional company
  • Grit, hustle, desire, and a “get-it-done” attitude, including a strong comfort with a lean and highly collaborative environment

What we’re looking for in this role

  • You have product marketing experience, ideally while working in a fast-paced, high-feedback environment 
  • You thrive in ambiguous environments. When the path forward is uncertain, you push forward to find creative solutions
  • You are excited about marketing and enjoy finding simple ways to communicate complex ideas
  • You are extraordinarily detail-oriented
  • You have exceptional written and verbal communication skills and effectively organize and convey your thoughts and ideas
  • You value feedback and reflection
  • You have the interest and curiosity to dive deep into healthcare and technology concepts, themes, and trends
  • You love solving difficult problems for users and teammates

Your day-to-day

  • Explore market unmet needs and value: Research and listen to the market to identify unmet needs and market requirements for any new product or segment
  • Build go-to-market strategies: Translate the market needs and our product offerings in a go-to-market strategy that ensures teams share the same context and any product launches or enablement are well orchestrated.
  • Partner with internal teams to launch creative go-to-market campaigns: As the “voice” of a new product or market segment, you will work closely with go-to-market to ideate, launch, and execute compelling campaigns that drive revenue.
  • Translate market feedback internally: Identify market trends and value personas to become the “voice of the market”, and articulate Ribbon’s value in line with these trends

We seek to make Ribbon the best career decision anyone's ever made. Part of fulfilling this vision is a compelling total compensation package. The base salary range for this role is between $170,000-$190,000. Starting pay will be based on a number of factors and commensurate with qualifications & experience. Ribbon also offers a competitive equity package, health insurance, parental leave, 401K matching, and other great benefits.


How we live out our values for our teammates

Our goal is to make this the best career decision any of us have ever made. We stand by our values to make it happen.


Run Toward Hard Problems | We are motivated by the toughest challenges. We seek out hard problems that have the most impact and solve them to help those who need it most. We encourage our teammates to take ownership of outcomes that motivate them. Everyone at Ribbon has a say in our objective and key result (OKR) planning process for their teams and across teams. 


Put Your Team First | We are a family. We are all happier and healthier when we take care of each other and put each other’s needs ahead of our own. We take care of you by offering fully covered insurance premiums on health, vision, and dental, a 401K plan match, and a flexible working policy that includes progressive family leave guidelines, flexible working schedules, and unlimited vacation.


Do What You Say | We are honest with each other. We are accountable to each other. When we commit to accomplishing our goals, we make it happen. Every team member has the opportunity to own high-impact work at Ribbon.


Stay Hungry, Keep Improving | We are humble. We will make mistakes, learn from those mistakes, and be better because of those mistakes. Here, feedback is a gift and mistakes are learning opportunities. We have a thoughtful culture that focuses on giving and receiving regular positive and constructive feedback to help us support each other and make each other better. Also, speaking of “hungry” we offer plenty of snacks, food, and coffee.


Practice Habits of Excellence | We measure our success by the process it took to get there. We will always do our very best and we are proud of the outcome because of it. At Ribbon, we focus on how we get things done by documenting and sharing our learnings, We are building the systems we need to scale our company and support our work for the long-term. . 


Build With Empathy | We are building the best healthcare experience for people.. When faced with a difficult decision, we do what’s best for people’s lives. This includes our team. Every Ribbon teammate shares working and lifestyle norms, and we hold each other accountable to respecting these norms so each person can balance work-life integration that works for them.



Ribbon Health is proud to be an Equal Employment Opportunity employer. We do not discriminate on any basis covered by appropriate law. All employment is decided on the basis of merit, qualifications, performance, and business need. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] ribbonhealth.com.


Don’t meet every requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. 

At Ribbon, we’re committed to building a diverse inclusive and authentic workplace with a tangible sense of belonging for all our people. 

So if you’re excited about this role but your past experience doesn’t align perfectly with everything in the job description, we encourage you to apply anyway. You may be just the right person for this or another role.

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