About Us:
The Macallan Group is a leading digital marketing and media company based in New Jersey. We specialize in delivering high-impact digital solutions for clients primarily in the healthcare and legal industries. As we continue to expand our services, we are seeking 1-2 talented freelance website designers to join our team on a project basis.
Position Overview:
We are looking for experienced freelance website designers to work on a variety of web design projects. These projects will range from full website builds to landing pages and updates to existing websites. The ideal candidates will have a strong portfolio showcasing their website design work and must have a solid understanding of SEO and conversion-focused design principles.
Key Responsibilities:
Design and develop new websites and landing pages that are visually appealing, user-friendly, and optimized for SEO.
Improve and enhance existing websites and pages to increase user engagement and conversions.
Collaborate closely with our in-house team of digital marketers, developers, and content creators to ensure cohesive project execution.
Create responsive designs that work seamlessly across all devices and browsers.
Implement best practices in UX/UI design to deliver exceptional user experiences.
Stay up-to-date with the latest design trends, tools, and technologies to ensure that our clients' websites are modern and competitive.
Qualifications:
Proven experience as a website designer with a strong portfolio of completed projects.
Expertise in web design tools such as Adobe Creative Suite, Figma, Sketch, or similar.
Strong understanding of HTML, CSS, and basic JavaScript.
Demonstrated experience in designing for SEO and conversion optimization.
Excellent communication skills and fluency in English.
Ability to work independently, meet deadlines, and manage multiple projects simultaneously.
Familiarity with content management systems (CMS) like WordPress, Webflow, or similar.
Strong attention to detail and a passion for delivering high-quality work.
Preferred Qualifications:
Experience working with clients in the healthcare and legal sectors.
Knowledge of accessibility standards and how to implement them in web design.
Familiarity with A/B testing and analytics tools to measure and improve site performance.
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