Hiring Growth Marketing Manager | Off The Record

Growth Marketing Manager

Off The Record

Date listed

2 months ago



Keywords: remote drip hubspot seo

The Company Off The Record (OTR) is committed to making the world more just and equitable for all. We live in a country that prides itself on "justice for all" despite the fact that 80% of Americans can't afford a lawyer when they need one. This has had a devastating effect on the country as a whole, leading to the highest rate of incarceration and criminal records in the world. In fact, there are more Americans with a criminal record than with a college degree.

Our mission is simple - we aim to level the playing field by making access to lawyers and the legal system easy and affordable. We believe that booking a legal service should be as easy as buying something on Amazon. Whether you're fighting a traffic ticket, adopting a child, accused of a crime, or staving off an eviction, we believe competent, affordable legal help should be at your fingertips.

We are venture backed by some of the most sought after, mission-focused investors. What we need now is highly talented individuals to turn our mission into reality.

The Team We are a 25-person strong, fully remote startup. The culture we foster is important to us. You can count on us to listen, to be honest, and to try our best to do what’s right, every day. At OTR, we each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better. And for that, you’ll be loved by us, our customers, and the world in which we live.

The Opportunity We have product-market fit. Our service is used by thousands daily. And we're profitable. But our legal services marketplace is just getting started. We haven't even penetrated 1% of available market share. While we generate tens of millions in revenue, we’ve grown triple digits year over year, our marketing team is just getting started.

This is where you come in. You'll help us turn a product that users love into a household name. Over 100,000 drivers are pulled over and ticketed every day. How do you put our app into each of their hands?

We’re looking for a Growth Marketing Manager to help us launch into our next phase of growth. You’ll work closely with our executive team, especially our CMO, to plan, execute, and analyze marketing campaigns designed to convert audiences into advocates.

On any given day, you might:

Analyze Google and Meta campaign performance and optimize based on both quantitative data and qualitative feedback. Perform SEO analysis to ensure we are getting as much organic traffic as possible Build and improve critical processes within our marketing automation software. Draft, implement, and optimize email drip campaigns designed to re-engage users who “abandoned cart” before booking a case with us

About You 2-5 years growth marketing experience, preferably for a DTC brand Experience managing large campaign budgets, specifically within Google and Meta (i.e. $2M+ per year) Experience managing email marketing campaigns, Hubspot specifically a plus A data-driven mindset, with strong analytical skills necessary to draw conclusions from data. Experience using marketing automation tools such as Hubspot, Google Analytics, and Mixpanel is a plus. Excellent writing skills. Grammar nerds are especially encouraged to apply! Proactive and thoughtful communicator. Great interpersonal skills, with the ability to build strong relationships across the company, our customers and our partners. Strikes the right balance between attention to detail and analysis paralysis. Highly motivated and able to operate without any hand-holding or micromanagement.

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