Freelance Digital Strategist For Social Impact Design Agency (Remote - Usa Only)

Constructive

Date listed

1 month ago

Employment Type

Contract

Remote

Yes

Found on:

WeWorkRemotely

Keywords: remote hotjar seo ux moment indesign wordpress

Constructive is a leading social impact strategy and design firm that helps advance social, environmental, and economic justice. We’re a close-knit, committed, and values-driven team of experts and advocates who partner with ambitious organizations to make the world a more fair, equitable, and sustainable place. If you’d like to get a feel for our culture, read our company values here.

We are looking for a freelance Digital Strategist to join our team on a part-time basis who will assist with research, analysis, and strategy for website design projects. This role is a great fit for a seasoned strategist with a passion for social impact who has great research skills and a strong understanding of how nonprofit brands can effectively engage audiences, particularly through websites that emphasize storytelling and knowledge mobilization.

Please note: Strategists applying for this role should demonstrate a keen understanding of brand storytelling through digital channels. This is not a role for digital strategists focused on apps or products.

Your research, insights, and resulting strategy will be the foundation on which we design and build brand experiences that drive social impact—primarily through websites that effectively position nonprofit brands to deepen audience engagement, deliver valuable content, and drive measurable outcomes.

About You

You will be involved in the discovery and development of strategies for our social impact clients that are the foundation of the brand experiences they create. You are great at understanding how to effectively position and strengthen a brand. You deeply understand the importance of brand and have a focus on audience needs and goals. And you’re driven by the outcomes and impacts that our clients are seeking to have through our work together.

You’re confident leading asset reviews, discovery activities, surveys, interviews, and desk and audience research to understand the ecosystem in which a brand exists and its challenges and opportunities. You ask probing questions and make recommendations as part of digital assessments. You work with clients to create clear goals, outcomes, and KPIs and you’ll develop strategies that are documented in Strategic Briefs that make those goals measurable and attainable. You thrive at the intersection of brand, content, design, and technology. You’re a collaborative partner who understands content, UX, design, and engineering to ensure that there is a strong, connective through-line between strategy and execution.

Work You’ll Contribute To

Brand & Digital Research: Audit and analyze client assets, conduct stakeholder interviews, create and analyze surveys, perform website assessments, conduct desk research and competitor/peer/sector audits, audit website features and content, and other research as needed.
Analytics Review: Review website performance and page analytics through Google Analytics, Crazyegg, or other platforms and write your findings, analysis, and recommendations.
Ideation & Recommendations: Assist in synthesizing research/discovery/workshop output into Assessments that define priorities, pose clarifying questions, provide avenues for further exploration, and make recommendations for appropriate tactics to achieve brand/digital goals.
Strategy Development: Develop strategy documents, such as Strategy Briefs that strengthen brand positioning and value and that drive audience engagement across digital channels, collaborating with Constructive team leads in other disciplines as appropriate.

Skills & Experience We’re Looking For

A deep desire to work in the social impact space to help solve complex societal issues.
A collaborative mindset and a strong understanding of how the intersection of content, design, and technology builds brand experiences in large-scale websites.
Excellent listening skills and the ability to make people feel like they are being heard and understood.
A passion for people, brands, designed experiences, storytelling, and content engagement.
Exceptional writing skills and the ability to persuade by articulating clear and compelling ideas.
Exceptional presentation skills and the ability to keep attendees engaged and feeling confident in your recommendations.
A fast processor who can quickly see patterns, themes, and trends, and who excels at providing insights, especially in the moment during group dialogue.
A flexible mindset and an approach that treats every situation as unique, while relying on a consistent process to navigate it.
A work style that is organized and methodical in its approach to informing strategy.
Great interviewing skills and the ability to help people collectively discover not-obvious problems and come up with innovative solutions.
A very clear perspective on the outcomes you believe strategy must provide and a toolbox filled with frameworks and methodologies that you rely on to produce consistent outcomes.
A strong ability to consume and make observations and recommendations from qualitative and quantitative information.
Case studies that showcase your approach to and results in research and strategy, definitely for website engagements, and ideally also related to brand work.
Minimum 5 years of experience as a strategist with emphasis in digital/website engagement.
Experience developing people-centered engagement strategies for content-rich websites.
Flexibility to work within Constructive’s established processes.

Nice-to-Haves That Will Make You Stand Out to Us

A love of branding.
Proficiency with InDesign.
Experience with UX analytics (Example: CrazyEgg or Hotjar).
Experience working with Google Analytics and/or other digital analytics platforms.
Experience with Content Strategy and Content Design.
Ability to conduct usability studies and UX research.
Knowledge of WordPress and web development processes.

Bonus Points

Experience with SEO.
Experience with digital marketing and martech platforms.
Experience with CRM strategy and platforms.
Experience with social media strategy.

Our Commitment to Diversity & Inclusion

We believe strongly that diversity is one of our greatest strengths—that the more perspectives we bring to the mix, the better we are as people and the better partner we are for our clients. So, in considering if Constructive is a good fit for you, know that all we care about is that you’re qualified to do the job, share most or all of our values, and want to be here. These are the things we’ll be evaluating for every applicant—and if you meet those and add to our diversity, all the better.

Interested? Great!

We understand that candidates are not going to meet all of our desired criteria—however we encourage you to apply anyway if you meet some of them. We’re looking to develop relationships with multiple freelance digital strategists and will focus on your strengths while giving you exposure to areas you’d like you grow in.

Note: All candidates must submit digital strategy brief examples

What’s Next?

Submit your application HERE!
If it looks like a good fit, you’ll be contacted by our Director of Strategy | UX to discuss your application and the opportunities we have available.

Related jobs

Freelance UX Designer for Social Impact Design Agency (Remote - USA Only) , Constructive

1 month ago

remote figmawordpressux

Lead Project Manager (For Digital Agency, Remote - US Only) , Constructive

3 weeks ago

remote wordpressdrupalux