Metabolic Living is a $60MM rapidly scaling, fully remote DTC metabolic optimization company that's hunting for a performance marketing leader to 100% own paid social efforts on Facebook, Instagram, TikTok, Snap, Pinterest, etc. You'll build the team, craft the strategy and drive the execution. We spend $3MM+ monthly in-house on paid social and will 2-3X that in 2022 as we launch our new Metabolic brand and portfolio of new digital and physical products. Our goal is to become a billion-dollar revenue brand by 2024, and to do that requires joining forces with people who know how to get things done in scale. We've been 100% remote since our founding 11 years ago and will stay that way. If this exciting challenge speaks to you, please read on as we'd love to talk.
What are the Key Points?
Who Will You Report Into?
Hello, my name is Montana Dambly, VP of Growth Marketing, and I need your help. I joined team Metabolic earlier this year to build out a world-class growth marketing team. Now we're bringing on dedicated leader for paid social as we build out individual scaled teams for Social, Google and Programmatic. Initially, this will be an extremely hands-on position in which you'll drive the daily execution while you build out your team. If you don't thrive on the day-to-day optimization, don't love doing the detailed campaign setup inside the ad interfaces, this isn't for you.
We've built a robust data analytics and campaign tracking platform to handle immense scale, have a dedicated conversion rate optimization team and a talented internal performance creative team who we pair with two top performance creative agencies to continually deliver creative that converts. In short, we've done the heavy lifting to set the conditions for success so you can hit the ground running setting the vision, creating the strategy and executing without getting bogged down.
The most exciting part is what lies ahead - we have 12+ products launching in 2022, each of which needs a full funnel campaign and has the capacity to spend at least $1MM - $2MM+ per month on paid social. These include a flagship digital product (web + app) that generates a 100% customized plan that integrates exercise, eating, lifestyle and supplementation based on our proprietary Metabolic OS... and physical products like supplements for sleep, brain, immunity, energy and cravings. This provides you the opportunity to think creatively to create customized campaigns for these unique opportunities.
So, if you live and breathe all aspects of paid social, you've got deep performance marketing experience architecting all campaign types (awareness, acquisition, retention, etc.), you're addicted to consumer psychology, love designing and running experiments, have high empathy for your target market, you come alive at crafting strategy, flourish while directing creative teams to produce ads that convert, geek out on diving deep into data to identify patterns, love to roll up your sleeves to drive flawless campaign execution and have an aggressive mindset and love to win, then please apply.
What's Our Culture Like?
We have a human-first culture that puts the needs of our team first. We combine dedicated time for deep work to deliver world-class performance with a standard set of rhythms that allow us to stay in alignment, be transparent and eliminate office politics. These aren't just talking points - we've implemented specific policies, for example:
Who Are We and How Are We Different?
Our mission is to make living healthy easier than living unhealthy. Right now, it's the opposite, which is why so many people struggle. We solve for this by empowering people to fix their own health with our metabolism-first framework, optimization process and supporting ecosystem. Our goal is to become the Apple of your metabolism - everything's integrated... and it just works.
There are 3 things that makes us different than other brands in the health and wellness space:
What's Our Past and Future?
Our company may be a bit confusing at first, but it's because we built everything organically in reverse, starting with our first nutrition program in 2012, then our first exercise program in 2014 and then launching our full ecosystem of products, including nutraceuticals, functional foods, subscriptions, memberships, 1-on-1 coaching and more. Currently, these are all marketed separately under different DTC websites and brands in a direct response manner.
However, now everything's being centralized under our new brand, Metabolic, with our flagship e-comm website launching in December on Metabolic.com, with our app launching shortly thereafter. Normally, companies launch with a brand and then figure out how to make money. We did that in reverse - creating products that solve specific problems first, scaling that up to fund building out our team and infrastructure, and then retrofitting the brand on top. Now that's done, it's time to scale up.
What Are the On-going Responsibilities?
What Key Skills and Experience are Needed?
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