Product Marketing Manager

Studio10sf | United States

Date listed

3 weeks ago

Remote

Yes

Salary

$145k - $165k

Keywords: remote

Studio10SF is partnering with a Bay Area SaaS startup to find an experienced Product Marketing Manager to join their Product team. Our client is a well-funded Series C startup with a great culture – they were recently named one SF’s 2021 Best Places to Work by Built In. Their mission is to revolutionize data protection in the cloud, allowing IT professionals to guard against data loss and ransomware in ways that are both less expensive and 10X simpler than existing tools.

Our client is looking for a Product Marketing Manager who can create value-based messaging for cloud-native SaaS data protection solution. You will partner with internal and external stakeholders on messaging, positioning, and communications. We are looking for a sharp, creative individual who can punch through the noise in the IT market.


The ideal candidate is an action-oriented leader who can shape a new conversation about enterprise data protection in the cloud. You must be able to thrive as an individual contributor as you define marketing strategy and drive execution of marketing programs. The optimal individual will have strong product expertise, strategy and communication skills. This role reports directly to the VP of Demand Generation and Growth Marketing.

Remote for West Coast talent

Summary:

  • Create and define the content for differentiated product messaging and positioning. Apply your creative flair to all forms of collateral: web content, datasheets, product decks, white papers, videos, presentations, solution briefs, blogs, etc.
  • Communicate the value proposition of our solution to our target audience across all industries.
  • Strategize and repurpose content from our published material to create derivative content (for example: transform a whitepaper’s key concepts into a video, blog, or infographic).
  • Play a key role in product launch activities and ensure product needs are intact and launched on time by working cross-functionally across teams.
  • Understand the competitive landscape through market research and analysis. Provide key insights into the companies positioning, and communicate its differentiation compellingly to the market.
  • Work close with product management and sales to drive differentiation, articulate the business value of our solution, and highlight customer wins through case studies.
  • You will work closely with the Demand Generation team who are responsible for lead generation campaigns, events, and other programs to ensure that all the marketing collateral to support these campaigns, programs, and events is consistent in overall branding, message, and detail; also ensure that all sales tools and collateral at these events and programs are up-to-date and complete.
  • Be an expert on our buyers, who are they, how they buy, and their key buying criteria.
  • Present to external and internal audiences to promote our solutions.

Requirement:

  • 3+ years in product marketing for high-tech companies that target IT/cloud organizations. SaaS, public cloud, or backup experience are each a plus.
  • Proven experience in product launch, market analysis, developing compelling and differentiated product messaging.
  • Experience with marketing to the CloudOps, DevOps, and DevSecOps audience is a plus.
  • Superb written and verbal communication skills.
  • Strong organizational skills and comfortable multitasking.
  • A can-do attitude, attention to detail, and willingness to learn and take on new tasks.
  • Passion for the future of cloud!
  • Bachelor’s degree in engineering or business – or related industry experience.
  • successfully influence critical stakeholders and to communicate the team’s vision and accomplishments
  • Entrepreneurial spirit and high energy
  • Superb written and verbal communication skills.
  • · Writing samples required

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