Application Platforms Business Unit (MAPBU) has a bold mission—catalyze
enterprise transformation through software. At the center of telling this
narrative and empowering sales is product marketing.
takes a unique combination of skills. To be a product marketer is to be savvy
of technology industry dynamics and trends, a messaging expert, a constant
collaborator with marketing and go-to-market teams, and a creative producer of
content that cuts across product positioning to industry commentary. We are
seeking a senior product marketer to support product marketing for VMware Tanzu
Job Role and Responsibilities:
We count on Product
Marketing to define messaging, drive sales enablement, feed campaigns, drive
the agenda at industry conferences like VMworld, and collaborate across
business units to promote and amplify the Tanzu value proposition. This
candidate will drive the narrative around why Kubernetes, why adopt containers,
value proposition of running VMs and containers in VMware vSphere, and the
overall value of VMware Tanzu for IT operators to run and manage containers.
This role has the potential for greater company-wide impact; informing VMware’s
perspective on business-aligned open source technology, subscription-based
businesses, and engagement with new customer personas.
include, but are not limited to:
- Product positioning. Define
the core messaging framework for owned products, socialize across
stakeholders, and apply to a core set of marketing materials
- Sales enablement. Ready our
sales specialists to carry our message(s) to market with consistency and
confidence through annual sales kick-off sessions and ongoing training.
Drive the Tanzu message within the field and partner teams with compelling
content and high impact programs
- Content creation. Create
external-facing content (slide decks, briefs, blogs, papers, multimedia,
reference architectures, etc.) aligned to campaigns, sales needs, and
- Outbound Marketing. Drive
innovative outbound marketing initiatives to increase awareness,
accelerate consideration and drive purchase intent for VMware Tanzu
Required Skills & Experience:
- Product Marketing. At least
eight (8) years of product marketing or product management experience.
You'll need to have seen the full cycle of product launches and
transitions to be effective.
- An intermediate understanding
of cloud-native technologies and practices, Kubernetes and the
technological shifts driving the adoption of containers. You'll need to be
familiar with popular open-source projects and modern DevOps practices.
Familiarity with Kubernetes and other CNCF projects is desired.
- Student. You don’t need to be
a certified Kubernetes admin, but you’ve got to have the desire to really
dig in and understand the technology and its impact in enterprises.
- Organizer & communicator.
You’ll need to stay on top of multiple product threads, collaborate with
different business units, marketing teams, and open source communities.
Demands for collateral and messaging support will compete for your time;
you’ll need to ruthlessly prioritize.
- Storyteller and writer. This
isn’t a behind-the-scenes role; you’ll need to collaborate with
stakeholders across VMware and stay in close communication with/present
frequently to sales reps and sales leadership. You need to have the
ability to break down complex concepts into extremely simple and clear
terms for sales. Strong written communication will serve you for internal
and external content.
- Presentation skills. The
ability to deliver clear and concise training and webinars -- supplemented
by clean visual materials like slide decks -- is critical for this role.
- Fluent in aspects of modern
IT operations and SaaS methodologies. Ideally, you’ve worked in and around
the Cloud Native Computing Foundation ecosystem. Familiarity with
containers and modern platform operational best practices will help you
quickly get up to speed on the broader Tanzu value proposition.
- Data analysis. Experience
using campaign data and sales data to determine enablement priorities and
to measure the effectiveness of your efforts.
This job requisition
is not eligible for employment-based immigration sponsored by VMware.