Digital Campaign/Ppc Manager

E-Telequote Insurance, Inc / Easymedicare.Com

Date listed

3 months ago

Remote

Yes

Keywords: remote adwords

e-TeleQuote Insurance is looking for a dynamic, tech savvy Digital Campaign/PPC Manager to work at
our Clearwater FL headquarters - or remotely for the right candidate

You are a digital marketer energized by new challenges, and you are looking to develop the depth and breadth of your SEM and Paid Social skillset working with a large budget. You have hands-on experience in Google Ads, Microsoft Ads, and Paid Social Facebook Ads, and you enjoy living in your ad accounts monitoring, optimizing, reporting and scaling new opportunities to generate sales leads. If this sounds like you, consider joining our growing Digital Marketing team.

Essential Duties and Responsibilities:
  • Create, launch, and manage Paid Search and Paid Social campaigns to generate leads within cost-per-lead and cost-per-sale goals.
  • Relentlessly optimize ad targeting through demographics, audiences, locations, devices, interests, behaviors, and negative keywords.
  • Conduct real time tracking and budget monitoring.
  • Provide daily reporting and bi-hour analysis of PPC performance campaign data from paid search campaigns.
  • Optimize ad copy and landing pages for click-through rate and conversion rate.
  • Ideate and experiment with A/B testing.

Education and Experience Requirements:
  • Expert proficiency in Google AdWords.
  • Advanced proficiency in Facebook Ads Manager and Microsoft/Bing Ad Center.
  • 2+ years demonstrable experience managing PPC (Search Engine) accounts that include keyword, display, remarketing and content marketing campaigns as well as Facebook Ads.
  • Strong analytical skills, and at least mid-level expertise with Excel.
  • Strong initiative and self-discipline and the ability to work in a fast-paced environment
  • Exceptional interpersonal and communication skills (written and verbal).
  • Results-oriented with strong attention to detail.
  • Prior history in healthcare preferred, but not mandatory.
  • Spanish fluency a plus.
  • High School Degree Required


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