The dental supplies industry is rapidly shifting from traditional sales reps to online purchasing. As the older generation of dentists retire and the younger "tech-savvy" dentists start building their businesses, the demand for purely online dental supply purchasing is exploding. DC Dental Express offers dentists an online shopping experience that is unparalleled; from the first click, all the way until the product reaches the hands of the dentist.
We are seeking a paid media buyer who can develop and execute a new acquisition and retention strategy for our audience. The right candidate will be able to run paid social media campaigns and have a clear understanding of segmentation and personalization along the customer journey.
What you'll do:
- Run paid social media campaigns across multiple platforms (Facebook, LinkedIn, Twitter…)
- Align paid social campaigns with a promotional and content calendar
- Create marketing funnels for new acquisition campaigns
- 2+ years running Facebook ads
- Experience with Shopify product feeds and creating dynamic ads
- Knowledge of running ads on other social platforms