Principal Graphic Designer (7467u) 21241

University Of California, Berkeley | Berkeley, Ca

Date listed

2 months ago

Found on:

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Keywords: devise

Job description

Principal Graphic Designer (7467U) 21241
About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our, our, and

Departmental Overview

University Development and Alumni Relations (UDAR) strengthens Berkeley's excellence through engagement with alumni, parents, undergraduate and graduate students, and friends of the University, raising public awareness about Berkeley and increasing private philanthropy. UDAR provides overall direction for the campus' philanthropic advancement strategies and works to strengthen unit development in partnership with campus fundraisers. The Division handles a range of central activities and services encompassing communications, stewardship, prospect development, gift management, and more.

Position Description:

This position serves the design and production needs of the University Relations and the campus fundraising community. Client groups include: Annual Programs, Major and Principal Gifts, University Events and Ceremonies, International Relations, Gift Planning, Stewardship as well as the 14 schools and colleges and other fundraising units. The Principal Graphic Designer specifically creates visual communications that inform, instruct, and/or influence the way people perceive services, products, or organizations using knowledge of graphic design, digital and web trends and technologies, communications strategy, marketing, research, environmental design, photography and photographic services, and/or illustration.

This position plays a key role in supporting the marketing efforts of the campus by producing print and online communications that meet the highest standards of quality and accuracy. The work of the position directly impacts the success of Berkeley's fundraising, stewardship, and events programs in building relationships with and securing support from the University's external audiences Designs, produces and approves visual presentations, publications, digital products, or communications for audiences that are either broad or highly influential using various creative methods. Requires subject matter expertise and an in-depth understanding of the audience and visual communication strategies/methods. Work is of considerable difficulty and requires consultative skills for leading projects with clients. Functions as a lead within the department.


• Conceives, produces, and approves files, graphics, and/or illustrations for visual media, including print and the web. Such as Campaign Gala event graphics and mailto:@cal for the web
• Consults with clients to plan and design presentation of visual information effectively and appropriate to target audiences and to the selected visual medium; products may include publications, brochures, displays, presentation slides, proposals, technical manuals, web sites, and other visual communications.
• Assesses complex or otherwise challenging written material and data and devises the best ways to present it visually to enhance its clarity and impact.
• Develops and produces visual presentations and proposals, devising visual themes that strengthen the communication of ideas and information.
• Works closely with project managers, writers, and clients to understand communication requirements, determine most appropriate media, and create cost-effective products.
• Using advanced understanding of printing and other production processes and of computer software for publishing, images, web sites, and various other media, provides high level guidance on design and publishing technology, services for web design, or expertise on printing and other production processes for final products.
• Effectively meet budget and time constraints.
• Leads others in department to achieve project and departmental goals and objectives.

Required Qualifications

• Advanced knowledge of design and communications concepts and applicable software applications.
• Advanced knowledge of production processes for a variety of media and knowledge of vendor requirements for a variety of products.
• Advanced knowledge of the campus, including its vision, mission, goals, and objectives, or capacity to learn.
• Advanced design, creative and artistic skills.
• Advanced skills to devise broad design ideas, present them to clients, and produce results on time and within budget.
• Advanced interpersonal communications skills, including active listening skills and skills to work effectively within teams and to effectively provide advanced design advice and consultation to clients on all aspects of visual communications.
• Critical thinking skills, advanced organizational skills and proactive problem-solving/problem resolution skills.
• Ability to lead and mentor others in the department.
• Demonstrated ability to work effectively both autonomously and as part of a team.


• Bachelors degree in related area and/or equivalent experience/training

Salary & Benefits

For information on the comprehensive benefits package offered by the University visit:

How to Apply

Please submit your cover letter and resume as a single attachment when applying.

Other Information

The minimum posting duration of this position is 14 calendar days. The department will not initiate the application review process prior to August 4, 2021.

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Equal Employment Opportunity

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
For the complete University of California nondiscrimination and affirmative action policy see:

To apply, visit

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