(Senior) Performance Marketing Manager // Dogo App

Dogo App | Berlin, Germany

Date listed

3 weeks ago

Employment Type

Full time

Keywords: ios android

Used by more than 4 million dog parents globally, Dogo is the leading dog training app for all dog parents who wish to build a strong bond with their pets. We offer guided programs to help pet parents raise a well-mannered pup, give them personal feedback from certified trainers within a few hours, offer individual 100+ games and tricks for users to choose from and couple that with an active social community inside the app. Nominated by Apple as the \"Ones to Watch\" in 2021 from 2 million apps, we are ready to take our performance marketing to the next level. We already work with such marketing channels as Facebook, Google UAC, Apple Search Ads and are looking for a sparring partner to continue building excellent practices in those channels. Do you like to build things from scratch and see your efforts scale? Are you an ambitious person who looks at initiatives long-term, and you believe you can make an impact on the product, revenues while working with an amazing team? Are you KPI-driven? Then apply asap! Tasks You will work closely with Revenue, Product, Content, and Design teams to convince as many relevant users to complete a meaningful action like an install, purchase or renewal. Main accountabilities will be:

  • Setting up, optimizing, and scaling paid channels (Facebook, Google UAC, Apple Search Ads)
  • Maximizing ROI and LTV : CAC ratios
  • Working closely with developers and analysts to optimize in-app events and tracking
  • Coming up with ideas on how to improve conversions and increase the revenue per user
  • Working with tools like Appsfyler, Amplitude, Google Analytics to measure and optimize performance
  • Thinking outside of the box for the post iOS 14 updates to drive growth
Requirements
  • You love dogs (and other animals)
  • You have at least 2 years of experience working with Facebook or Apple Search Ads. Other channels like Google UAC, Snapchat, TikTok are a plus
  • You have experience with web channels like SEM, SEA, Display
  • You are familiar with iOS and Android user acquisition as well as web
  • You seek to make an impact with your work and set a positive trajectory for the company goals
  • You are a great communicator and can bring your ideas across different teams
  • You like working in a fast-paced environment and a VC-backed start-up
  • You are fluent in English (written and verbal)
Benefits We are a small (14 people) but driven team that is very open and transparent about company goals, metrics and cares about an open-minded and modern company structure. We hire not only for skills but also for our team values, as enjoying the place where you work, feeling that your ideas can make an impact are important for us. We offer you:
  • Flexible remote work policy. We have offices in Germany (Berlin) and Lithuania (Kaunas) where you are welcome to work from, but you are also flexible in choosing where you are the most productive
  • An education budget for every person to help your growth
  • Regular online/offline team events (team retreats, movie nights, chess tournaments, game nights, poker nights, birthdays, etc.)
  • Virtual shares and a competitive salary
  • Open-minded and have a modern company structure (Agile organization)
  • Conducting a few times per year “Feedback days” where the whole company gives peer-to-peer, team, and company level feedback

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