Digital Marketing Manager (F/M/X) // Targomo

Targomo | Berlin, Germany

Date listed

2 weeks ago

Employment Type

Full time

Who’s Targomo? We are a growing technology start-up from Potsdam/Berlin that helps businesses, public organizations and geo-affine users to access the power of basic and advanced geo analytics. We offer web-based services for geographic network analysis, data visualization and route-planning for answering significant and far reaching location-based issues. Your Mission: As Digital Marketing Manager (m/f/x) you drive the expansion into new market segments and the acquisition of new customers. You are responsible for Targomo's performance marketing channels and help us to build a steady inbound funnel. With your get-things-done attitude and boldness to try things out, you will find the best ways to successfully position our B2B SaaS product TargomoLOOP in the market and gain the necessary reach. Your main responsibilities will be the following: Strategise. You build a sustainable digital marketing strategy for Targomo. Coordinate. You coordinate our marketing activities on different digital channels and set the priorities. Structure. You structure the buyers journey together with the product managers. Identify. You find the right channels for customer communication and bring our activities on these channels in line with the buyers journey. Track. You implement the most important tracking tools to make our success measurable, understandable and reproducible. Grow. You play a central role in achieving the growth goals of our company. Create visibility. You actively build up the organic growth field and position TargomoLOOP visibly on the market for the target group. These are the skills and ways of working you need to be successful in our team:

  • You have gained your first relevant experience in digital B2B marketing for a SaaS product.
  • You can assess and weigh up the potentials but also the limitations of digital marketing and performance marketing.
  • You have an entrepreneurial spirit and want to actively shape the growth of Targomo.
  • You are passionate about innovation and technology and want to inspire others.
  • You see yourself as a mentor and thought leader within an organisation that inspires and  motivates colleagues.
  • You can find your way independently in a growing company and are able to structure yourself and your projects well.
  • You have the confidence to initiate new projects and the determination to execute them.
  • You are at home in the digital space and are not afraid to interact with new users of our products.
  • You don't just trust your gut feeling, but know how to measure the success of your work with the right KPIs.
What do we offer? A unique challenge: we recently launched our new product LOOP and revolutionise the field of location intelligence. We would like to pursue this vision together with you. You will be given the freedom to actively shape the growth of Targomo and be supported by a highly skilled team.

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