Marketing Lead (M/F/D) // Regimen

Regimen | Berlin, Germany

Date listed

1 week ago

Employment Type

Full time

Regimen is the first digital holistic care company for andrological health. Our products enable our clients and their partners to live happier and healthier lives by taking care of their most intimate issues without relying on pills or resorting to surgery. Erectile dysfunction affects at least 30% of the male population, and the Regimen program is the world’s first certified digital holistic therapy developed to address this problem. Deeply rooted in scientific research, our app has become an everyday routine for thousands around the world and shows clinically significant improvements in three out of four of our clients. By supporting erectile health holistically, our program also targets underlying cardiovascular issues that can lead to serious – and even life-threatening – health conditions. We are supported by the DigitalHealth.London accelerator and the NHS England, and partly funded by the European Union. Join our team and help improve the lives of millions all over the world, while confronting the shame and stigma surrounding one of the most common andrological health issues today. Find out more about our mission and our story in the news:

  • Erektionsstörungen bei jungen Männern – Was tun, wenn man keinen hochkriegt? | Y-Kollektiv: https://www.youtube.com/watch?v=3nCt1Ee1v5A
  • The Penis Diaries – An interview with a Berlin-based Entrepreneur building an App to combat Erectile Dysfunction: https://medium.com/taboo-tech/the-penis-diaries-an-interview-with-a-berlin-based-entrepreneur-building-an-app-to-combat-2b08f931338
Tasks As our Marketing Lead you will plan, and execute our marketing strategy, together with our founders, mentored by an advisor who has sold a consumer company as a CMO for multiple hundreds of millions of Euros. You should be creative and be comfortable in setting up new channels from the ground up as with placing ads and experimenting. While you are still very operational in the beginning, you will help us set up a team and manage in the long run. You will spread the word about Regimen and continue together with us to tell our story, making a difference for millions of new clients around the world. Requirements You have at least 3 years experience in running paid campaigns, ideally for mobile applications or consumer products, with hands-on experience running Facebook Ads and SEA. Ideally, you have experience with Outbrain/Taboola, influencer marketing, podcast ads – or you are creative and will learn with us. You have strong organizational and analytical skills, are structured and are able to transform data into actionable insight. You understand ROI calculation and cohort analysis. You like to test and iterate – and get your hands dirty. You understand content marketing and have first hand experience with keyword optimization, ideally in an app store environment. Benefits With us, you will have the opportunity to work on a truly impactful venture, while growing professionally in a fast-paced environment. You will join a small team of talented and motivated individuals, each a specialist in their field. We offer you a competitive salary and the flexibility to work from our office in Berlin or your own remote setup. You should be willing to travel (when safe) at least once per month for our regular on-site and off-site meetings, including management meetings if necessary. If you want to join us in shaping the future of andrology and change the stigma around these issues, please apply with your CV and a cover letter – and showcase any projects you have done which might be relevant for this position. We love off-the-path careers and unconventional journeys and are looking forward to receiving your application, even if your profile does not 100% fit the description.

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