Product Marketing Manager - Cloud Security

Uptycs

Date listed

2 weeks ago

Remote

Yes

Employees

11-50

Salary

$100k - $150k

Total Funding

$1.3 trillion

Uptycs offers the first scalable osquery-powered security analytics platform. We've paired the open source universal endpoint agent, osquery, with a scalable security analytics platform to enable a unified view for fleet visibility, intrusion detection, vulnerability management and compliance across Linux, macOS, Windows, containers, and cloud workloads. Uptycs collects, aggregates and analyzes your endpoint telemetry and transforms it into dashboards, reports and alerts that enable teams of any size to develop a continuous and proactive security posture.

We’re looking for a product marketing manager to join our growing marketing team. Reporting to the Sr. Technical Product Marketing Manager, you’ll be instrumental in expanding our product content and sales enablement initiatives. As a core focus, you’ll drive forward our cloud security and cloud compliance product offerings, ensure a deep understanding of our key buyers, monitor and educate around competition, and develop sales and marketing collateral that succinctly and effectively articulates our value proposition and market differentiators.

The right candidate will have product marketing skills and deep domain expertise in how IT organizations use public cloud service providers (AWS, Azure, and GCP). You should know about DevSecOps, the CI/CD pipeline, containers and container orchestration, AWS products and their counterparts at Azure and GCP, and the behind-the-scenes details of the AWS Marketplace.

As the key translator from customer to market, you’ll also have a grasp on the challenges and requirements of buyer/influencer personas when it comes to cloud security. Your overarching goal will be to ensure that new and existing product features and functionality are described accurately and enticingly to help attract and convert new customers. You will work with content and demand generation marketing teams as well as our sales team. You’ll also have frequent exposure to execute leadership as you help shape and develop our go-to-market messaging, build partnerships with cloud service providers, and launch exciting new products.

Specifically, the product marketing manager will:

  • Support go-to-market planning and execution for new product/feature launches
  • Work cross-functionally to build our partnerships with cloud service providers
  • Help to develop sales playbooks for target buying personas in the cloud security space
  • Conduct market assessments for the cloud security space
  • Maintain competitive analysis for the sales team on key cloud security vendors
  • Script and produce market-ready demo videos and product highlight reels
  • Host webinars: develop topics, slides, and have authority to speak on Uptycs-hosted webinars (with the aid of internal subject matter experts)
  • Conduct customer interviews and produce case studies or other types of content featuring the voice of the customer
  • Support the development of demo scripts and presentations for tradeshows
  • Develop product one-pagers and other field-ready materials
  • Work with content marketing to help develop a content calendar that incorporates the showcasing of key product features/functionality
  • Write blog posts and/or interview internal subject matter experts to help produce technical blog posts

This role reports to the Sr. Technical Product Marketing Manager, and will work cross-functionally with product management, engineering, sales, and customer success.

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