We are seeking an experienced product marketer for VMware Tanzu editions to lead the marketing engagement with open source communities. Because Tanzu editions are built on a foundation of open source projects, the right person needs to know how open source communities work and act as an interface between VMware and these communities to drive awareness and consideration for VMware sponsored projects and the associated products. As an open source community lead, you will utilize your strong understanding of the cloud native landscape to help shape the community engagement, bridge the gap between projects and products and nurture developer communities.

We count on Product Marketing to define messaging, drive sales enablement, understand and grow our footprint within the open source community, feed campaigns, drive the agenda at industry conferences like VMworld and KubeCon, and collaborate across business units to amplify the Tanzu editions value proposition.

This role also has the potential for greater company-wide impact; informing VMware’s perspective on business-aligned open source technology, subscription-based businesses, and engagement with new customer personas.

Responsibilities may include, but are not limited to:

• Product positioning. Define the core messaging framework for owned products, socialize across stakeholders, and apply to a core set of marketing materials.
• Sales enablement. Ready our sales specialists to carry our message(s) to market with consistency and confidence through annual sales kick-off sessions and ongoing training. Drive the Tanzu editions message within the field and partner teams with compelling content and high impact programs
• Content creation. Create external-facing content (slide decks, briefs, blogs, papers, multimedia, reference architectures, etc.) aligned to campaigns, sales needs, and competitive threats.

Check out the link for more details.