Paid Media Director

Trgt Digital

Date listed

1 month ago



Keywords: remote

About the role
Working with our Campaign Managers you will be responsible for leading our client accounts, driving strategy and ultimately achieving excellent performance across our wide range of exciting and innovative clients. Our Paid Media Directors (or Performance Directors) are also responsible for maintaining account profitability, managing resource and managing people within the business. It is a very varied, interesting and challenging role and we expect a great degree of autonomy from people in this position.

The areas of accountability for Performance Directors are:
1.  Account performance
PDs are accountable for how their accounts perform, making sure we achieve the objectives set for us by our clients. They need to:
-   Provide direction for the account based on the client’s objectives (budget distribution, CPA targets, etc)
-   Develop account strategy (channels, creatives, audiences, optimisation strategies etc.)
-   Allocate resource on the account and make sure that the necessary tasks are completed
2.  Client management
PDs are accountable for developing client relationships and building trust in what we are doing:
- Regular client comms not just limited to weekly performance updates
- Planning and forecasting
- Alignment with the client and proactively driving long-term acquisition strategy
- Sharing of insight from across the business (trends, competitors, markets, verticals etc.)
3.  People Management/Development
PDs are accountable for the management of the campaign managers and senior campaign managers they are working with, including their day to day workload and also their growth within the company:
4.  Business growth
PDs are entrepreneurs, innovating on their own accounts and also looking for ways to enhance the long term success of their relationships. We see our business being successful if we make our clients successful so we ask our PDs to think like business owners to drive things forward in a sustainable, efficient way.

Required Experience
– Minimum 6 years of experience running direct response marketing campaigns on a biddable platform (Paid Social, Paid Search) 
– A proven track record of hitting targets and executing your work to a very high standard 
– Need to have experience managing stakeholders
– People management experience preferred

Desired Qualities 
– Strong analytical skills 
– Excellent communication skills and emotional intelligence
– Great problem-solving abilities
– Self-motivated 
– Fast learner 
– Proactive

– Fully remote working means you can work from wherever you want, no commute and no ties to any particular location 
– Unlimited holiday (min 25 days per year) and flexible working hours  
– Work with knowledgeable and driven colleagues who provide top-level service to clients 
– Gain experience in a variety of channels (programmatic, search, paid social platforms) 
– Competitive salary based on experience and the opportunity to grow and progress within a growing business

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