Product Marketer // Donut

Donut | Berlin, Germany

Date listed

1 month ago

Employment Type

Full time



Total Funding

$20.3 billion

Keywords: fintech

🤩We are Donut

  • Say no to idle money. If you’ve ever wondered why your bank account is earning 0.1% and banks are worth billions, we’re here to change that
  • We believe the future is open finance. DeFi makes financial independence possible for all—offering 2-10%+ yields and earning opportunities far superior to traditional banks and institutions
  • Our traction is standout. We have 4,500+ users already using Donut and seen 50%+ monthly growth rates since launch
  • We’ve raised $2.8M by the backers of N26. We’re backed by amazing FinTech and DeFi investors including Redalpine, InVentures, Robot Ventures (Robert Leshner, CEO Compound), Tiny VC & Entrepreneur First
🎪 The role
  • You'll own all things Product Marketing at Donut, which will include setting overarching product-led growth strategy as well as channel-level testing and execution
  • You'll collaborate with our Product & Engineering teams to closely to optimize for increasing customer deposits, app conversion and retention
  • You'll experiment with our Referral mechanism, A/B testing various single and multiplayer features to create product lock-ins
  • You'll manage tracking and reporting on campaign and creative performance to uncover growth and optimization opportunities
  • You'll assemble, lead and mentor a cross-functional growth team to guide Donut towards Series A and beyond — which will likely involve juggling many specialists (performance marketing, copywriters, designers)
🙌 About you
  • You have experience crafting and executing a holistic cross-channel product marketing strategies and familiarity with key indicators (attribution, LTV, CAC, return on investment, payback periods)
  • You're excited to build your growth stack — right now we use Segment (data), Metabase (visualization), BigQuery (database), (e-mail marketing) & Adjust (attribution) but let us know what you prefer!
  • You don't mind getting your hands dirty in all areas of growth — that could mean coding the odd trigger e-mail campaign or running a digital ad to A/B test a new feature
  • You're passionate about personal finance and changing the status quo with innovative products
  • You are genuine, humble and a supportive team member
  • [Preferred] You have 2+ years of experience running customer acquisition at a new-to-market mobile app or DeFi/crypto product
  • You'll work closely with the CEO in this role
🌻 Our offer
  • $90,000 - $120,000 per annum + 10-15% bonus in equity
  • Everyone at Donut is an owner, we believe this is the way we can all win
  • Full time contract in the US with health insurance
  • We will sponsor EU candidates moving to the US
🌈 You belong here
  • As long as you’re fun to be around (and got the technical chops of course), we want to work with you; whatever skin-color, sexual orientation, gender, culture or religion
  • Everyone is encouraged to bring their authentic self to work which also means you’re encouraged to share as much (or as little) about your personal life as you want
  • If you don’t have a degree, that’s awesome. We believe what you’ve worked on and achieved is way more important
👋 How to apply
  1. Forward your LinkedIn profile or CV to [email protected]
  2. In the subject field in the e-mail please write the following: I am the best Product Marketer that Donut is looking for 💪
  3. If you want to stand out, tell us a little about:
    1. What improvement could be made in our app onboarding?
    2. What has caught your eye in DeFi recently?
    3. What excites you to come work with us?

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