Performance Marketing Manager // Lucile Woodward Sas

Lucile Woodward | Berlin, Germany

Date listed

1 month ago

Employment Type

Full time

ABOUT Lucile Woodward, a renowned sports coach with over 10 years of experience, has created her soft and lasting fitness method: Body By Lucile. Launched in 2017, our company designs, produces and broadcasts fitness programs and videos based on this method. These innovative programs combine sport exercises, healthy and balanced menus, but also a positive state of mind. More than 45,000 women have already successfully completed our programs! Supported by a community of more than 700,000 women on social networks in France, the Lucile Woodward brand is already enjoying growing success. Our ambition? To become a major player in fitness and well-being in France, and soon in Europe. Are you ready to be part of the adventure? OUR CORE VALUES Health: Our reason to be? To support our community towards a better health, beyond beauty Authenticity: Far from the fake images of social networks, we offer a simple and authentic way of life Progress: We are constantly innovating to make health and wellness a daily priority Responsibility: We act on the health and well-being of our customers, a concern we truly believe in. Energy: We use our boundless positive energy to become the world reference in health and fitness! KEY KNOWLEDGE Business: strong business understanding / develop a result-driven marketing vision / work closely with CEO Marketing: marketing strategy / performance channels / customer journey / acquisition funnel Analytics:  KPI’s / reporting / testing Communication: with internal and external stakeholder from different levels AREA OF RESPONSIBILITIES As Senior Performance Marketing Manager at LW, you will be the 1st member to join the Marketing Team. Your mission will be to drive growth through all our range of organic and paid channels. On an ongoing basis, you will be in charge of strategizing, implementing, testing, managing and reporting for all the existing organic & paid acquisition channels for LW. So the ideal candidate is an entrepreneurial, hands-on, creative, out-of-the box thinking digital expert who is very familiar with growth marketing strategies as a whole, and an expert in at least one paid acquisition channel. Tempting? Read on!

  • You take full responsibility for the performance marketing strategy, planning & optimal budget allocation as well as the continuous improvement by setting up, systematically developing and testing hypotheses for all performance marketing channels, such as Paid Search, Display & Retargeting, Paid Social, etc (non exhaustive list).
  • You are the master of ROI optimization for each and every channel
  • You herewith ensure that all actions are result-driven and directly connected to specific growth KPIs.
  • You understand our target groups and have an overarching view on all single touch points of the customer journey.
  • You own the acquisition funnel on every stage from the first contact to activation by testing new campaigns and doing A/B testing
  • You ensure that an attribution tool is not just up and running but rather an essential daily application for you and all relevant stakeholders in order to understand all actions in every detail
  • You will develop reporting and analytics dashboards and take charge of data and KPI analysis to optimize marketing activities.
  • You explore new growth opportunities with influencers, offline channels or affiliate marketing
  • You will act as the guardian of the LW brand by ensuring consistency in communication (tone of voice) across the different touch points
QUALIFICATION
  • You hold a Master’s degree in Business, Marketing, Online Marketing or E-commerce
  • You have more than 3 years of experience in Marketing or ecommerce preferably with a ecommerce start-up
  • You are adaptable and comfortable with "quick and dirty" fixes
  • You have a strong strategic mindset backed with solid data and analytical skills especially with Google Analytics and A/B testing methodologies
  • You have knowledge and experience in all marketing channels like Direct Communication, Paid Display/Social, SEO, SEA, Social Media, and Onsite Content.
  • You have experience in CRM (newsletter/email campaign is a plus)
  • You have a strong ability to motivate other people and to pull in the same direction and have strong team leadership experience.
  • You have excellent project management skills and deep marketing knowledge to steer and organize different internal and external cross-functional stakeholders.
  • You are comfortable with Excel (pivot table) and Data Studio with great analytical and reporting skills and you are used to build all your initiatives on numbers
  • You have experience with tools as Google Analytics, Mailchimp, Google Adwords, Campaign manager, Facebook Business Manager and affiliate platforms
  • You are a good communicator who is fluent in French and English
PERKS AT WORK
  • A workplace run on trust, empowerment and feedback; positive, inspiring working atmosphere
  • Free access to our programs
  • Public transport discounts
  • Great IT equipment (new macbook) and setup, approved by the Health and Safety Inspectors ;)
  • Free beverages and organic fruits
  • Weekly sport and cooking sessions
  • Summer & Christmas parties + monthly team events
  • New office in Boulogne-Billancourt with a great kitchen, a gym and 2 bathrooms / Opening of a new office in Berlin January 2021

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