ABOUT Lucile Woodward, a renowned sports coach with over 10 years of experience, has created her soft and lasting fitness method: Body By Lucile. Launched in 2017, our company designs, produces and broadcasts fitness programs and videos based on this method. These innovative programs combine sport exercises, healthy and balanced menus, but also a positive state of mind. More than 45,000 women have already successfully completed our programs! Supported by a community of more than 700,000 women on social networks in France, the Lucile Woodward brand is already enjoying growing success. Our ambition? To become a major player in fitness and well-being in France, and soon in Europe. Are you ready to be part of the adventure? OUR CORE VALUES Health: Our reason to be? To support our community towards a better health, beyond beauty Authenticity: Far from the fake images of social networks, we offer a simple and authentic way of life Progress: We are constantly innovating to make health and wellness a daily priority Responsibility: We act on the health and well-being of our customers, a concern we truly believe in. Energy: We use our boundless positive energy to become the world reference in health and fitness! KEY KNOWLEDGE Business: strong business understanding / develop a result-driven marketing vision / work closely with CEO Marketing: marketing strategy / performance channels / customer journey / acquisition funnel Analytics: KPI’s / reporting / testing Communication: with internal and external stakeholder from different levels AREA OF RESPONSIBILITIES As Senior Performance Marketing Manager at LW, you will be the 1st member to join the Marketing Team. Your mission will be to drive growth through all our range of organic and paid channels. On an ongoing basis, you will be in charge of strategizing, implementing, testing, managing and reporting for all the existing organic & paid acquisition channels for LW. So the ideal candidate is an entrepreneurial, hands-on, creative, out-of-the box thinking digital expert who is very familiar with growth marketing strategies as a whole, and an expert in at least one paid acquisition channel. Tempting? Read on!
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