Crm Manager (M/F/X) // Kununu

Kununu | Berlin, Germany

Date listed

1 month ago

Employment Type

Full time

Glassdoor Rating

3/5 (16 reviews)


  • As part of the CRM team in Berlin, you will be collaborating with highly specialized teams to grow the business by creating scalable CRM campaigns with a focus on Email marketing. Through analysis of our B2C-users’ needs and behavior, you lay the foundation for communication and engagement along the user journey on kununu.
  • You will spread the idea of transparency in the job market by developing our existing E-Mail marketing campaigns to increase customer engagement and conversion rate.
  • You are responsible for driving CRM related projects and will support in driving the evolvement of kununu´s CRM-strategy including the implementation of a new CRM tool.
  • You are in the lead when it comes to conceptualization and execution of creative ideas for kununu´s EMail marketing-campaigns and newsletters.
  • You will be driving the creation, setup and optimization of personalized and behavior based automated user communication in an independent way. You convince stakeholders of your data-driven ideas through your CRM expertise.
  • You will analyze and assess EMail marketing-KPIs as well as the user behavior to optimize our activities and execute an ongoing and rigorous testing.
  • Your will create reports and analysis for all relevant stakeholders internally and externally, while working cross teams with Online Marketing, Brand & Communications, Product and Business Analytics.
  • You stand out for proven ownership in CRM/consumer communication experience. You are striving to take over responsibility, getting things done and having real impact with your work. You are a booster, not an administrator.
  • You have at least 4 years of experience in the field of CRM- and/or Email Marketing with a focus on digital B2C businesses and you are a pro in using established tools like Braze or other state of the art technology.
  • You bring in strong expertise and knowledge about customer insights and analytics out of your experience with digital products, ideally for online marketplaces or platforms.
  • You know your way around in data analytics and you are a proficient user of applicable tools like Google Analytics or Tableau.
  • Besides your analytical know-how, you also stand out due to your creative and conceptual skills in the CRM field.
  • You have experience with segmentation and combine creativity with user insights to drive conversion.
  • Your eye for details enables you to meet your high-quality expectations and reach ambitious goals in a role with high visibility within kununu.
  • Your profile is rounded out by fluent German and English skills. Most of our internal communication happens in English, user communication is in German.
  • Our Purpose: We believe that life is too short to spend it at the wrong company. That’s why we want to empower people to choose the right place to work and aim to create a better workplace for all. Join our crew and take over responsibility for our most important B2C Channel with > 1 Mio. active users.
  • We are hungry to grow within a tech- and data-driven environment. We´ve grown from a Viennese start up into an international scale up and we are the most relevant employer review platform in DACH with aspirations to enter new markets.
  • To grow you personally, we offer you an individual training budget of >1k EUR per year, a variety of international training options including conference passes, continuous personal feedback and frequent exchange within the New Work SE universe.
  • The digital age has transformed the way we share our work lives. Therefore, you will find flexitimeremote work opportunities and a high degree of autonomy in your daily work.
  • In a connected world, collaboration is a lot more human. At kununu, a highly diverse and international crew (approx. 120 people over 4 locations) consisting out of more than 15 nationalities awaits you.
  • We consider our company culture as being open and transparent. We offer regular “Ask me anything”-sessions with our leadership team, hold a monthly global company meeting and use kununu engage as an internal feedback tool.
  • We are more flexible than corporates and we are more stable than startups. At kununu, you will be working in a fast-paced environment that requires highly adaptive people. You will not find company- politics and elbows. We are in this together.
  • We give a damn about our employees and offer numerous benefits, that make kununu an even better place to work: 6 weeks of vacation per year, latest Apple hardware devices also for private use, multiple corporate benefits (e.g. shopping discounts), restaurant vouchers, regular team events (e.g. summer & Christmas party, and extra budget for every team), organic fruitfree coffee & drinks, a referral bonus for recommending talent to our crew, and many more. Want to bring your dog to the office? No problem at kununu.

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