Head Of Mobile Marketing // Tandem

Tandem | Berlin, Germany

Date listed

1 month ago

Employment Type

Full time

Tandem is the leading global language learning community, where 10 million members in over 180 countries practice languages together. The concept of learning from each other is not only an integral part of the Tandem community but it is also at the heart of our everyday lives at Tandem. This shared connection through learning helps us to grow and enhances the language journeys of our members. We are based in Berlin and are backed by top European investors. We are highly international and driven by a shared passion for languages, technology, and culture. Together, we are on a mission to build a product that not only teaches a new skill but also encourages meaningful cross-cultural conversations. As our Head of Mobile Marketing, you will drive sustainable growth by building and operating a world-class user acquisition program. In this role you will:

  • Own Tandem’s user acquisition budget and lead our efforts across multiple mobile marketing channels, especially top of the funnel
  • Develop the 360° user acquisition strategy and implement UA tactics across both paid and organic channels, reporting directly to the CEO
  • Lead and grow a diverse team of channel and country specialists
  • Identify new opportunities in a dynamic environment and move fast to seize them
  • Work closely with our data, community, engineering, product and growth teams, to understand the Tandem community deeply, both quantitatively and qualitatively
  • Keep everyone at Tandem informed on your team’s successes and failures
To be successful in this role, you will need:
  • Empathy for our community, driven by your own passion for languages and cultures
  • 5+ years of hands-on experience in digital marketing, with a focus on user acquisition for mobile consumer products
  • An understanding of mobile user acquisition that is both broad and deep, especially in performance marketing and ASO as key channels
  • A results-driven, entrepreneurial mindset, that helps you spot opportunities and take initiative
  • Proven ability as a leader, who enjoys to mentor and develop a growing team of younger domain experts
  • You are a natural networker, with outstanding presentation and communication skills, to represent Tandem externally with partners and the media
  • A passion for personal growth, that drives you to constantly learn and share your knowledge within and across teams
  • Intuition. You get the psychology of our members and have an eye for the most impactful creatives
  • A quantitative mindset and a mastery of data tools, that helps you to leverage raw data or the best tooling to reach your objectives immediately
  • Think both strategically and tactically: you constantly see the big picture, but roll up the sleeves to make things happen
  • Impressive success stories and a track record in growing products to several million users.
  • Excellent communication skills in English
Life at Tandem Passion for languages We're a team of 24 people speaking 20 languages fluently between us. For those wanting to improve their German (or Denglisch!), you can join one of our German classes on us. We also run regular Spanish, Russian, and German lunches! Take a deep dive As a Tandem team member, we’ll give you a budget for up to 6 “Deep Dive Days” per year. Pick a topic you’ve always wanted to explore for your professional development that has never made it out of your backlog. Then book a cabin in the woods or whatever matches your individual learning style. Teams who train together, stay together We offer Urban Sports Club gym memberships to boost our team’s physical and mental health. If you prefer, we can contribute to your monthly public transport ticket instead. It takes a team to Tandem Bonding with our teammates outside of our normal work routine is important to us. We organize regular team events: from day trips to weekly lunches, to Friday beers, summer BBQs, and board games. Balance matters Life isn’t just about work. We know when to snooze Slack notifications, recharge our batteries, and take time out for our personal hobbies. As we’re mostly working from home right now, it’s even more important to be able to switch off from work and relax. Modern family As part of our family-friendly company philosophy, we embrace flexible working hours, welcome families to our events, and love for our kids to visit the office and get a taste of life at Tandem. Relocation without the stress If you’re looking to relocate to Berlin, we’re ready to assist you with the infamous German bureaucracy. Many of us have been through it before, so we have plenty of tips to share. You’ll feel settled in no time. An office that sparks joy Our open-plan working oasis is located in the heart of Berlin-Mitte. We offer a free choice of IT setup and whatever tech you require. As an added bonus, our kitchen is always fully stocked with free drinks, healthy snacks, and fresh fruit.