Product Marketing Manager


Date listed

2 months ago

Job Location

Must be in: 🇪🇺EU-only



Employment Type

Full time



Total Funding

$45.8 billion


remote istanbul

Found on:

Responsive image Remote OK

Note: Although this is a remote position, we are currently only seeking candidates in timezones between UTC and UTC+2, essentially between Lisbon and Istanbul.

Quaderno is a product-led company with 1,500+ paying customers across 60 countries. As our first product marketing leader, your mission is to help us earn 10,000 customers and beyond.

We have some established processes and roles that support product marketing throughout the organization, and we're looking for an experienced person to write the playbook and build a team to help you execute it. You'll be responsible for core components of our go-to-market strategy, including audience segmentation and research; product positioning and messaging; feature launches; competitive intelligence; and sales enablement.

Although you will be part of our marketing team, you'll collaborate closely with our product, engineering, design, support, and leadership teams, playing a key role in the evolution of our product and business.

About Us

Quaderno is a global, remote-first company and we believe that our way of working, independent of borders and time zones, is the future. Quaderno launched in 2014 and today we help thousands of businesses around the world to automate their tax management and make solid business decisions.

Being part of Quaderno means that you’ll become part of a culture that’s based on excelling in our craft while also maintaining a healthy work-life balance. You’ll join a multicultural development team that’s passionate about dealing with large datasets, complex tax rules, and helping thousand of businesses around the world.

We’re a small remote team, so everyone has a lot of autonomy and a huge impact. We believe in simplicity, transparency, and diversity.


  • Develop a deep understanding of our products, buyers, and market. You’ll develop a keen understanding of our ideal customer profiles and share them across the business so that all teams feel informed. You'll develop messaging and positioning that's effective in acquiring these customers, speaking to the challenges they are trying to solve.
  • Own the marketing strategy for product launches. You’ll define the process for communicating product updates across teams and to our customers. This includes defining the target audience(s); developing value-oriented messaging; pulling together the launch plan; coordinating all marketing activities; and sharing the results.
  • Build and lead a high-performance team. Product marketing has been a team effort up to this point. Once you are up and running, you'll be hiring 2-3 people to be part of the team.
  • Enable our customer-facing teams. This includes overseeing competitive intelligence and training; making sure key use cases and core benefits are communicated clearly in all product-specific messaging; and producing internal and external product materials including case studies; sales collateral; and internal training sessions.
  • Provide development teams with direction and content messaging within the Quaderno app.
  • Work with the design team to develop the sales materials/tools that support the selling process of our products.
  • Must be willing to travel and attend in-person trade-shows with customers occasionally.

This is a key product marketing role and requires a self-starter with strong experience in organization, communication and execution of marketing needs. You don't wait for others to tell you what to do—you figure things out on your own. You ask questions. You get clarity. You do what's best for the customer. You listen well.

We’re bootstrapped, profitable, and committed to building a sustainable company that will continue to grow for decades to come. That means we value work-life balance and invest in our employees’ long-term growth.

We offer: * Competitive compensation based on experience. * 22 days of paid leave + local public holidays. * Up to €150 per month if you'd like to rent a co-working desk somewhere. * Great learning experience. * A passionate and caring team. * 2 annual company retreats to awesome places * Flexible schedule (only 5 hours a day!) and location. * And much more.


  • You’ve hired, developed, and directly managed marketing teams, and those people have wonderful things to say about you. Bonus points for experience with SMB SaaS.
  • You are an outstanding communicator, both verbally and in writing. You’re comfortable managing across disciplines at all levels of the organization.
  • You have a keen ability to rally people around an idea, drive toward alignment and buy-in, and lead them through to execution.
  • You’re a creative thinker that can connect technical feature functionality to real-world value, explaining the benefits in language anyone can understand.
  • You are results-oriented. For every project or initiative, you enjoy the process of defining and reporting on what success looks like, then galvanizing others around making it happen.
  • When needed, you lean in to having difficult conversations with people to resolve a situation and do what is right. You understand the value of direct, transparent, respectful feedback.
  • This is not an entry level position. You’re an experienced product marketing manager of 3+ years at a SaaS company or related field.


  • 🇪🇺EU-only