Hiring Marketing Manager | Portal

Marketing Manager

Portal

Date listed

2 weeks ago

Employment Type

Full time

Remote

Yes

Keywords: remote

At Portal, we're building Shopify for Service Businesses. We want to make it easy for entrepreneurs anywhere to start and scale service businesses: marketing agencies, bookkeeping firms, recruiting agencies, and thousands of others.

While it is straightforward to set up a Shopify store and sell a physical product on the Internet, entrepreneurs that want to sell and deliver a service on the Internet have to stitch together SaaS apps, and even then are unable to offer clients a streamlined experience under their own brand. We want to change this by giving service businesses the building blocks (messaging, payments, etc.) to design their own product and offer their clients a modern streamlined experience.

In February 2022, we raised a $10M seed round led by Ali Rowghani at YC Continuity and Lachy Groom. Other investors include Y Combinator, Liquid 2, Tribe, Addition, Slope, YC partner and Scribd founder Jared Friedman, former SVP Product at Lyft Ran Makavy, and Pipe founders Zain Allarakhia and Josh Mangel.

About the role

As the first marketer at Portal you will work closely with the CEO, be a critical part of our core team and have a huge influence over the direction of the company. You'll be responsible for all marketing initiatives— content, paid growth, webinars, case studies, and more. While the set of responsibilities is large, you'll be able to work with existing agency partners, bring on new ones, and bring functions in-house where it makes sense. A great candidate has a deep understanding of several marketing functions and is an expert in some. This is a great role for someone entrepreneurial that excels in environments with lots of ambiguity.

Who you are

  • You have good values.  You have high integrity. You understand why diversity matters and make others feel like they belong.

  • You're a generalist. You have experience launching multiple marketing initiatives from scratch.

  • You're pragmatic. You have a solid grasp of how to best use your time— when to go deep yourself, when to work with a partner, and when to bring on a team members.

  • You're hardworking.  You understand that building a category-defining company requires people that work smart and that also work hard.

  • You're experienced.  You have 2+ years experience in marketing, ideally at an early-stage technology company.

  • You're a talented written communicator.  You lean on the side of over communication and strive in an environment that values written communication.

What you'll do

  • You'll lead paid growth initiatives. You'll own the relationship with our growth marketing agency (Google & Facebook) and are responsible for ultimate campaign execution. You'll explore additional agency partnerships and bring paid growth in-house if it makes sense.

  • You'll lead content initiatives. You'll own the relationships with our content agency and are responsible for driving success of our content initiatives. You'll explore additional agency partnerships and work with the founders on generating high-quality in-house content.

  • You'll help create case studies. You'll work with our top customers (either directly or with external help) to create powerful video and written case studies.

  • You'll start our webinar program. You'll host weekly live demos and webinars on topics that are interesting to our customers.

  • You'll learn about startups. Aside from your core work, you'll have the opportunity to get involved in other areas - marketing, growth, support, ops, etc.

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