Hiring Product Marketing Lead | Recurrency

Product Marketing Lead


Date listed

3 weeks ago

Employment Type

Full time



Keywords: remote ancestry

The Company

Recurrency is a sales, pricing, and purchasing automation platform for distributors. Despite distribution being a multi-trillion dollar industry, the legacy enterprise resource planning (ERP) systems that exist to help distributors manage their purchasing, inventory, sales, order processing, and accounting are decades behind. For the most part, ERP systems are painfully slow, difficult-to-use, and soul-crushingly manual.

Recurrency’s goal is to reverse ERP stagnation by building a streamlined and intelligent ERP: blazingly fast and complete with powerful automation tools like dynamic pricing and demand forecasting. Using Recurrency can boost a distributor’s revenue and profit margins, while reducing waste and saving time. Most importantly, Recurrency is fully-integrated with the customer’s legacy system, so deploying Recurrency in production can be done in as little as one day.

Founded in Los Angeles and supporting a fully-remote team across the United States, Recurrency is a fast-growing and venture-backed team of talented technologists going all-in on building the next great platform company. 

The Role

At Recurrency, you will reimagine how we communicate with our customers and prospects—to be more human, friendly—and create the messaging, positioning, go-to-market strategies, and customer focus to make us a trusted authority and partner. Our marketing is responsible for acquiring new customers and conveying our deep understanding of the problems our customers face. We’re a highly cross-functional team and partner most closely with the Product, Sales, and Customer Success teams to help our prospects and customers grasp how we can help them reach their full potential.

We are looking for a transformational marketer to bring our team from zero-to-one; a smart, ambitious self-starter and leader who can balance strategic thinking, creative ideation, and customer empathy, with team-building and coaching. The ideal candidate for this role is a marketer who can wear many hats, with proven ability to learn quickly and adapt. We’re looking for somebody who can not only be a rockstar but who can bring the whole band together, driving cross-functional execution across the entire go-to-market team.

What You’ll Do

  • Build and own Recurrency’s marketing operating model.
  • Develop our product positioning and messaging, informed by user research.
  • Author our library of sales and marketing assets
  • Provide content marketing and demand gen leadership to define and execute pipeline generation programs
  • Steward our marketing website and collateral
  • Manage a small team of writers and designers
  • Own the planning and execution on distribution of our best content 
  • Work cross-functionally with product leadership to align marketing to product truth

About You

  • 5+ years product marketing experience, preferably in B2B SaaS
  • Prior experience managing a team of direct reports
  • Experience working at pre-IPO or growth-stage technology startup
  • A strong understanding of a B2B buyer’s journey (or transferable experience and a hunger to learn it), and are familiar with examples of inventive consumer/B2C marketing strategies.
  • A solid eye for design and knack for good storytelling with the relevant creative and writing skills to create great content
  • Technical literacy and an aptitude for data comprehension, comfortable reading, analyzing, and researching technical topics on your own
  • Ability to deal with ambiguity and create clarity for people and teams
  • Experience creating marketing strategy, dashboards and plans to meet core business objectives

First 30 days: 

  • You will gain a deep understanding and appreciation of our mission, team, and culture through interactions and our onboarding process.
  • You will begin to outline areas of opportunity within our current GTM process, and be introduced to current customers to help build your understanding of our industry

Days 30-60: 

  • You will begin to leverage your existing marketing team and identify the highest areas of opportunity for impact
  • You will develop and begin to implement a comprehensive GTM flow, identifying key milestones within the prospect journey, and laying the foundation for a world-class marketing team

Day 60+: 

  • You will own the top of funnel experience at Recurrency, helping us to redefine what comprehensive GTM looks and feels like in the ERP space, and leading the charge to build Recurrency into a brand name.

Recurrency aims to ensure a diverse, inclusive, and welcoming work environment. 

Individuals seeking employment at Recurrency are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

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